Expand Your Subscriber List: 21 Musts

Written by Catherine Franz


Continued from page 1

13. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it onrepparttar test slide. A test slide isrepparttar 124845 slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to itrepparttar 124846 next time you turn it on. Turnrepparttar 124847 system on withrepparttar 124848 test slide displayed and then switch torepparttar 124849 next slide. The next slide can explain how they can get your free but-not-for-free product andrepparttar 124850 directions on how to receive it. Return to this same slide atrepparttar 124851 end of your presentation,

14. At this same presentation, pass around a clipboard asking them if they want to register for ezine. Start passing atrepparttar 124852 beginning or even before you start. Use a short piece, different colored paper, with a note aboutrepparttar 124853 free but-not-free item. Give them three incentives to register at that time.

15. Send out a press release every time you have a new free but-not-free item available. Send whenever you have new context, new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learnrepparttar 124854 lingo, you can learnrepparttar 124855 how-tos with a Google search: Search example: "press release" and "how to". Leave inrepparttar 124856 quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

16. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't winrepparttar 124857 lotto unless you play. So, get inrepparttar 124858 game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".

17. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask forrepparttar 124859 e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

18. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name ofrepparttar 124860 article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you looserepparttar 124861 opportunity for taggingrepparttar 124862 item for search engine listing.

19. After you post your articles inrepparttar 124863 ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick uprepparttar 124864 article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, inrepparttar 124865 press release, Send them a copy ofrepparttar 124866 release.

20. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell themrepparttar 124867 remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

21. Add an invitation to all your automatic e-mail signatures. Also, mentionrepparttar 124868 free but-not-free item ofrepparttar 124869 month. Include an expiration date for that free but-not- free offer. Changerepparttar 124870 e-mail signatures weekly to maintain interest.

Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, and author. Three ezines and a blog are available for writers, marketers and other topics at: http://www.AbundanceCenter.com.


5 Killer Ways To Explode Your OPT-In List

Written by Wesley Atkins


Continued from page 1

Atrepparttar bottom of your post in you signature or a P.S you can addrepparttar 124844 following:

To get ‘day-2’ of this special report, please send a blank email to: yournewsletter@yourautoresponder.com - This points to your newsletter with ‘day 2’ preloaded to send out.

You getrepparttar 124845 idea.. This builds great anticipation and will generate a lot of interest. Just make sure your initial report is compelling enough for them to wantrepparttar 124846 second edition.

4. Run a Reward Scheme To Existing Subscribers. If you have an existing list of over 500 subscribers, you could send out an announcement to them saying that you are running a special promotion forrepparttar 124847 next 30 days, and you are going to offer them a reward for sending yourepparttar 124848 most subscribers.

You could send them a cash bonus or a free program atrepparttar 124849 end ofrepparttar 124850 month. This can all be tracked by simple affiliate script software.

5. Submit To Ezine Publishers. There will be many existing email list owners on your chosen topic. You could approach them and ask politely to use your article in their ezine.

Publishers are always onrepparttar 124851 lookout for new content to send to their lists. Don't forgetrepparttar 124852 resource box to sign up for your ezine.

If you write them an email, just follow these points and they should have no reason to reject your offer.

a. Subscribe to their ezine for a couple of editions and get to knowrepparttar 124853 way they do things. b. When your report is ready, email them with a positive comment about their newsletter. c. Make sure you article or report is helpful and ask them to publish it in their ezine. d. In return offer them something for free. Ie. A report you have written around that chosen topic.

s long as your report is useful and you approach them politely and positively, you should be able to get your article published in various ezines.

Wesley Atkins is the owner of Reviewbooth.com, containing, numerous web site marketing tips, articles, and reviews of marketing tools and business software. You may join his newsletter by sending a blank email to: mailto:reviewbooth@parabots.com - Plus you will be sent a FREE ECourse on Getting Top 10 Positions On Google.


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