13. Do you give presentations with slides or a projection system? Add a paragraph about your ezine and how to get it on test slide. A test slide is slide you leave up there when they are seating themselves. Leave it displayed until a few minutes before your presentation and then turn it off. By turning it off, it creates a "loss feeling" and they will pay attention to it next time you turn it on. Turn system on with test slide displayed and then switch to next slide. The next slide can explain how they can get your free but-not-for-free product and directions on how to receive it. Return to this same slide at end of your presentation,

14. At this same presentation, pass around a clipboard asking them if they want to register for ezine. Start passing at beginning or even before you start. Use a short piece, different colored paper, with a note about free but-not-free item. Give them three incentives to register at that time.

15. Send out a press release every time you have a new free but-not-free item available. Send whenever you have new context, new article published, or whenever anything else occurs. Since press releases require special writing, you might want to delegate this, especially if you are challenged with writing from another perspective. If you choose to learn lingo, you can learn how-tos with a Google search: Search example: "press release" and "how to". Leave in quote marks. Don't be nervous about sending out too many, some are always missed. http://www.prweb.com/ is a great place to post your press releases.

16. Locate web sites that give out awards for outstanding ezines. Apply and keep applying. Keep tweaking. Look at previous winners and model. When you do win one, post it everywhere on your site and on every issue of your ezine for a year. Also, send out a press release when you do. If they create a press release as well, ask to use that one. Make copies of theirs and give it out at networking events. Remember, you can't win lotto unless you play. So, get in game, and apply. Try: http://emailuniverse.com/bestezines/ or search on Google with: "ezine award".

17. I'm frequently asked, "How much information should I ask for?" My recommendation is to KISS your subscriber form -- "keep it short and simple." Ask for e-mail address and/or their first name. If you ask for their first name, tell them why. Example: We like to personalize our correspondence with our subscribers."

18. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of article and not by date. People don't like to read things that they consider "old news". If you use a pdf format to deliver past issues there are pros and cons. The pros are: pdf files are smaller to store and send. The con is that you loose opportunity for tagging item for search engine listing.

19. After you post your articles in ezine, expand or submit as is to multi-media web sites. Possibility: http://www.goarticles.com. Locations where publishers and editors will pick up article. Normally, there are no fees paid, just opportunity for visibility. When published send out a press release. Link their site, not yours, in press release, Send them a copy of release.

20. Readers are tired of not getting any value and are dropping off lists fast. faster than ever. To keep them there you MUST provide valuable information (their perception not yours). The 25/75% rule (you give them 25% and sell them remaining 75%) is acceptable. After reading thousands of ezines, I found many publishers don't come close to providing that percentage.

21. Add an invitation to all your automatic e-mail signatures. Also, mention free but-not-free item of month. Include an expiration date for that free but-not- free offer. Change e-mail signatures weekly to maintain interest.

Copyright 2004, Catherine Franz. All rights reserved.

At bottom of your post in you signature or a P.S you can add following:

To get ‘day-2’ of this special report, please send a blank email to: yournewsletter@yourautoresponder.com - This points to your newsletter with ‘day 2’ preloaded to send out.

You get idea.. This builds great anticipation and will generate a lot of interest. Just make sure your initial report is compelling enough for them to want second edition.

4. Run a Reward Scheme To Existing Subscribers. If you have an existing list of over 500 subscribers, you could send out an announcement to them saying that you are running a special promotion for next 30 days, and you are going to offer them a reward for sending you most subscribers.

You could send them a cash bonus or a free program at end of month. This can all be tracked by simple affiliate script software.

5. Submit To Ezine Publishers. There will be many existing email list owners on your chosen topic. You could approach them and ask politely to use your article in their ezine.

Publishers are always on lookout for new content to send to their lists. Don't forget resource box to sign up for your ezine.

If you write them an email, just follow these points and they should have no reason to reject your offer.

a. Subscribe to their ezine for a couple of editions and get to know way they do things. b. When your report is ready, email them with a positive comment about their newsletter. c. Make sure you article or report is helpful and ask them to publish it in their ezine. d. In return offer them something for free. Ie. A report you have written around that chosen topic.

s long as your report is useful and you approach them politely and positively, you should be able to get your article published in various ezines.