Expand Your Subscriber List: 21 Musts

Written by Catherine Franz


Here are 21 ways to expand your subscriber list:

1. Keep your subscription form easy to find on every web page. Preferably, add it on your navigational bar. Ifrepparttar form is to large forrepparttar 124845 bar or page, add a hyperlink and send them to a popup or a separate page so thatrepparttar 124846 previous page on your site doesn't disappear. It is easy for them to return.

2. Not only mustrepparttar 124847 form be easy to see, it also needs to be easy to read. Label each field. I've seen a few where I didn't know what to enter. Be kind to computer readers suffering from dry eyes, makerepparttar 124848 font large and easy to read.

3. Do you write your own ezine articles? Add a "please subscribe here line to your byline. Beginrepparttar 124849 line with a benefit they get from subscribing and then add a few invitational words along with a URL hyperlink. Example: "Learn more about this topic. Subscribe to [name of your ezine] by visiting...."

4. Generally, people are impulse buyers. So, give them that impulse. Give away a free ebook. Instead of letting them see thatrepparttar 124850 ebook is free. Regularly charge forrepparttar 124851 eBook. Six dollars is a good price, just explain them that it is a limited special offer.

They will perceive it even more valuable when there is a price connected to it. An example ofrepparttar 124852 wording could go like, "Normally this ebook sells for $6 at [your web site URL or even a middle man ebook site]." Always give them a reason why you are giving it to them free. Makerepparttar 124853 reason believable.

5. Do you belong to networking groups, or attend other events? Invite everyone you meet if they would like to register for your ezine. Give them a story aboutrepparttar 124854 free, but not so free, ebook offer. Always, make this offer limited. In fact, have a list of these free but-not-free ebooks, written either by you, affiliates, or from resale right products. Move them around. Put one onrepparttar 124855 calendar for January through December and then repeat themrepparttar 124856 next year. Then inrepparttar 124857 third year, change it. Also, share with them how easy it is to opt-out if they don't likerepparttar 124858 ezine and they can keeprepparttar 124859 ebook.

6. Don't stop at networking groups, contact trade or professional organizations you do or don't belong to that have a high percentage of your type of readers. Ask forrepparttar 124860 membership list. Look forrepparttar 124861 people you have identified as your gatekeepers (people that know lots of others in your target market). For accountants, it's lawyers and bankers. Call them and introduce yourself. Ask if they could recommend your ezine to a few of their friends. You can also attend their networking events and ask, ask, ask.

7. Instead, or in addition to, callingrepparttar 124862 gatekeepers you have identified onrepparttar 124863 membership lists, you can send them a letter of introduction -- a direct mail piece. The piece can ask them (a call to action) to visit your web site for more information on your newsletter and/or receive a copy ofrepparttar 124864 free but-not-free ebook.

8. Sharerepparttar 124865 wealth. Exchange recommendations to each other's newsletter. Be prepared for these so that it doesn't cost you valuable time when you are working on a deadline. If you work with a virtual assistant, let them respond to these opportunities. Prepare three or four examples and offerrepparttar 124866 exchanger their choice to use one that they feel is appropriate for their audience. Ask them for a reciprocal and equal announcement.

9. Make comments and include your byline atrepparttar 124867 end. Comments can be product review on Amazon, ezines you enjoy, or local newspapers. Give suggestions, share your stories on how it helped you, ask questions, or give ideas that emerged from your reading. Blogs are also good places to comment on as well.

10. It takes 7 times before people start to trust. Present them 7 opportunities to have two-way conversations with you. Not one-way conversations (you write, they read). Providerepparttar 124868 two-way with surveys, questions, contests, games, things that they need to ask for are just a few. If you are offering a contest, send them a testimonial fromrepparttar 124869 winner. If you can, create an opportunity for many winners. It spreadsrepparttar 124870 hope.

11. Use a conversational writing tone. It makes a connection. Yet, don't get lax onrepparttar 124871 grammar and spelling. Use personal pronouns (I, me, you and your). Limitrepparttar 124872 percentage of I's to half or less ofrepparttar 124873 yous.

12. Spreadrepparttar 124874 knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, colleagues, or co-workers. Create a "please forward this ezine to" line or two. Give them an incentive, offer a free but-not-free item. This can be challenging to design.

5 Killer Ways To Explode Your OPT-In List

Written by Wesley Atkins


Your Opt-in list isrepparttar life-blood of your business. What better way can there be than having thousands of people to market to every month for 'Zero Cost'. A valuable customer list isrepparttar 124844 most important aspect of any business, online or off.

Here are some killer examples for you to gain more subscribers:

1. Make Them An Offer They Can’t Refuse. "I’m going to make you an offer you can’t refuse". Remember that saying? The first step to consider is what to offer your subscribers. Find out what people want and create a free product, ebook or report around that topic.

When Google changed their Algorithm, immediately people were asking, what went wrong? How can I get my positions back?

I retained my positions on Google and proceeded to run various tests to see what had changed. I quickly figured out what was needed to get top 10 positions and created a free report called "The Google Shake-UP". A FREE ECourse on Getting Top 10 Positions On Google – Even After The Florida Update.

…Offer people what they want and they will not ignore your message.

2. Writing Compelling Articles and Reports. Write and submit articles to 'article directories' with a compelling resource box atrepparttar 124845 end of your report. If you have a website about Dog’s, you could write a report called “How To Train You Dog In 7 Easy Steps, Without Hiring a Pro-fessional Dog Trainer”. Then you just add a compelling resource box atrepparttar 124846 end. You can see mine atrepparttar 124847 bottom of this article.

3. Posting To Online Forums. This is a great way to get recognised. Actively participating in online forums and message boards will build credibility for you around your chosen subject. Just make sure you always post your signature atrepparttar 124848 bottom ofrepparttar 124849 posting or report, with a link to your newsletter address and or signup email.

To build up more interest you could write a ‘3-day’ course on your chosen subject and submit ‘day-1’ torepparttar 124850 online forums. All you do to build up anticipation is this:

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