You find product in store A. You ask salesperson if it's compatible with what you have on your computer system. The software product doesn't give that information. The salesperson doesn't know answer but tells you if purchase product and find out later that it won't work you can return it within 10 days of purchase if it is unopened.

You find your software at store B. Again, you're not sure of compatibility. You ask salesperson but he doesn't know. He escorts you to help desk and asks another salesperson. She is not 100% sure but thinks it may be compatible. The salesperson pulls up software company's web site, finds out it is compatible, and prints information for you and you make purchase.

Which store will you return to for your next purchase?

*Treat People Like You Want To Be Treated You expect best when you are spending you time and hard-earned money. In turn, you must give your customers best. When you set up your business, walk through purchasing process your customers will experience from moment they click on your web site or drive up to your place of business. As you go through your purchase process ask yourself each step of way, "Is this how I would like to be treated?" If you get to point where your answer is no, make necessary changes.

-When a customer makes a purchase from you ask them about their experience.

-Visit chat rooms and bulletin boards where consumers gather to complain about their shopping experiences. Examine your business and make sure same complaints cannot be said about your company.

-Think of instances when you received excellent treatment and find ways to incorporate it in your business.

Offer highest quality, be exceptionally good, go beyond norm and show utmost respect for your customers. They will return again and again and bring others along with them.

Excellence - The Only Standard For Your Business © 2000 Jenean Matthews is a businesswoman who believes in encouraging and helping others to accomplish their dreams. She believes people can overcome obstacles, rise to any occasion, and accomplish their entire dream with enough faith. She can be found accomplishing her dream at http://www.1stshoppingavenue.com or subscribe to newsletter for chances to win free gifts salespaper-subscribe@topica.com

What do you do on narrow path? You start an ezine or newsletter. You allow people who are specifically interested in your product or service to sign up one by one and refer others to you along way. This path is a slower pace. You offer advise, guidance, new information to groups of people who look forward to hearing from you. This path is rewarding. You can now focus your attention on details of your products or service. The question is not what will interest this group or that group. It all will be interesting on your new path.

Was it necessary to take broader path? Yes. The narrow path doesn't begin at beginning of journey. The broader path brings name recognition and site popularity but after you've gather in some customers you come to realize you can't be everything to all people. It's at that point when fork in road appears and you choose to step off onto narrow path.

We don't all reach this path at same time. Some reading this right now still feel they can sell water to a fish. That's ok for now.

When time is right Resist temptation to fight Put narrow path in sight And reach for a new height.

It's time to run a new race One with a different pace So put a smile on your face And turn with grace

Down narrow path.

Sincerely,

Jenean

The Narrow Path © 2000 Jenean Matthews is a businesswoman who believes in encouraging and helping others to accomplish their dreams. She believes people can overcome obstacles, rise to any occasion, and accomplish their entire dream with enough faith. She can be found accomplishing her dream at http://www.1stshoppingavenue.com or subscribe to newsletter for chances to win free gifts salespaper-subscribe@topica.com