Excellence - The Only Standard For Your Business By Jenean Matthews
In business world, online and offline, only way we can stay in business is to attract customers and keep them. We spend a lot of time advertising, looking for referrals and promoting to new and current customers. But what are our customers really looking for?
If you sell software, jewelry, vitamins, books, etcetera, a customer can purchase these products in a multitude of places. Why should a customer purchase product from you and return to your business for other products? The answer should be because they can expect excellence from you.
Excellence is setting high standards for yourself that your competitors may overlook. You will go beyond normal standard of customer service to satisfy your customer. You will perform at a level higher than competition. Your business will be superb.
Can you think of a business that's superb? Can you think of a time when a business offered you a high quality product and they went above and beyond what their competitors offered? What did you do? You probably purchased other products from them and told your family and friends about experience. What are your customers saying about your business and their experience with you?
If you want your customer to say they were very satisfied, you have to be willing and determined to raise your standards and be better today than you were yesterday. Excelling is an ongoing process that never ends.
How do you start process?
*Pay Attention To The Details Imagine you are buying a pair of earrings as a gift. Store A has what you're looking for in display cabinet. You ask to see them, you like them so you make purchase. The salesperson puts them in a plastic earring holder and places them in a paper bag along with receipt.
Store B has what you're looking for in display cabinet. You ask to see them. The salesperson explains quality and weight to you so you can make an informed decision. You like them so you make purchase. The salesperson puts them in a beautiful box, offers to gift wrap them for you, at no extra charge, and puts them in a small gift bag. She hands you your receipt and cleaning and care instructions for earrings.
Which store will you return to for your next purchase?
*Go The Extra Mile Imagine you just purchased a new computer and you're out shopping for a certain software product.