Excellence - The Only Standard For Your Business

Written by Jenean Matthews

Excellence - The Only Standard For Your Business By Jenean Matthews

Inrepparttar business world, online and offline,repparttar 117827 only way we can stay in business is to attract customers and keep them. We spend a lot of time advertising, looking for referrals and promoting to new and current customers. But what are our customers really looking for?

If you sell software, jewelry, vitamins, books, etcetera, a customer can purchase these products in a multitude of places. Why should a customer purchaserepparttar 117828 product from you and return to your business for other products? The answer should be because they can expect excellence from you.

Excellence is setting high standards for yourself that your competitors may overlook. You will go beyondrepparttar 117829 normal standard of customer service to satisfy your customer. You will perform at a level higher thanrepparttar 117830 competition. Your business will be superb.

Can you think of a business that's superb? Can you think of a time when a business offered you a high quality product and they went above and beyond what their competitors offered? What did you do? You probably purchased other products from them and told your family and friends aboutrepparttar 117831 experience. What are your customers saying about your business and their experience with you?

If you want your customer to say they were very satisfied, you have to be willing and determined to raise your standards and be better today than you were yesterday. Excelling is an ongoing process that never ends.

How do you startrepparttar 117832 process?

*Pay Attention To The Details Imagine you are buying a pair of earrings as a gift. Store A has what you're looking for inrepparttar 117833 display cabinet. You ask to see them, you like them so you makerepparttar 117834 purchase. The salesperson puts them in a plastic earring holder and places them in a paper bag along withrepparttar 117835 receipt.

Store B has what you're looking for inrepparttar 117836 display cabinet. You ask to see them. The salesperson explainsrepparttar 117837 quality and weight to you so you can make an informed decision. You like them so you makerepparttar 117838 purchase. The salesperson puts them in a beautiful box, offers to gift wrap them for you, at no extra charge, and puts them in a small gift bag. She hands you your receipt and cleaning and care instructions forrepparttar 117839 earrings.

Which store will you return to for your next purchase?

*Go The Extra Mile Imagine you just purchased a new computer and you're out shopping for a certain software product.

The Narrow Path

Written by Jenean Matthews

The Narrow Path By Jenean Matthews

Dear Entrepreneur:

I'm glad to see you're still onrepparttar path to success. Many have begun this journey atrepparttar 117826 same time as you but have dropped off byrepparttar 117827 way side. Some were too weary to go on. Some lost hope alongrepparttar 117828 way and others tookrepparttar 117829 wrong path and detoured into trying to get rich quick, offering scams and other unethical procedures. But you are persevering step after step onrepparttar 117830 road to your success.

Perhaps you've reached that fork inrepparttar 117831 road where you have to make another choice in deciding which direction to go. You've built your web page and sent your web address all overrepparttar 117832 web world. This may have generated some sales but maybe not what you expected. It may be time to step offrepparttar 117833 broad path and enter ontorepparttar 117834 narrow path.

What isrepparttar 117835 narrow path? The narrow path isrepparttar 117836 point where you realizerepparttar 117837 whole world is not your market. You may believe in your product so much that you're thinkingrepparttar 117838 whole world does need your product or service, but unfortunately they don't. Even if you were selling water, which is something everyone needs, your market is notrepparttar 117839 whole world. Some people want tap water, some distilled water, some spring water, some ice water and some may want to live byrepparttar 117840 water and go out torepparttar 117841 well or brook everyday and get it straight fromrepparttar 117842 source. So you see, you must take this turn downrepparttar 117843 narrow path.

I've hit this point myself. As a person selling what I believe to be high-quality gift or specialty items and vitamins and herbs, I thought my market was much larger than it really is. You tell me who doesn't want to buy nice things and take extra care of their bodies. Well, some people want to get things from very a variety of souces such as getting their nutrition from supplements, others want to eatrepparttar 117844 healthiest foods possible and some just don't think it takes all that to remain healthy. So off I've gone downrepparttar 117845 narrow path.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use