Now, would you like to check out my site? Well, all right. But it needs more work done. So far, I only have one page. There's a leopard's tail at bottom. Moving as if its waiting for a reply. None of my stories or poems are shown. I rather work with individuals on a one-on-one basis. Leave a message. Let me know what you think about my site. My first eBook is on sale at: http://www.publish4u.com.

My URL is: http://pages.zdnet.com/akila

Thank you very much,

Carol A.

•Developing awareness: It is difficult for a potential client to buy your product or service if they don’t even know or remember it exists. Generally a potential customer will have to be exposed to your product 5 to 15 times before they are likely to think of your product when need arises. Needs often arise unexpectedly. You must stay in front of your clients consistently if they are going to remember your product when that need arises.

•Building credibility: Not only must clients be aware of your product or service, they also must have a positive disposition toward it. Potential customers must trust that you will deliver what you say you will. Often, especially with large or risky purchases, you need to give them opportunity to “sample”, “touch”, or “taste” product in some way. For example, a trainer might gain credibility and allow potential customers to “sample” their product by offering free, hour long presentations on topics related to their area of specialty.

•Being Consistent: Be consistent in every way and in everything you do. This includes look of your collateral materials, message you deliver, level of customer service, and quality of product. Being consistent is more important than having “best” product. This in part is reason for success of chains. Whether you’re going to Little Rock, Arkansas or New York City, if you reserve a room at a Courtyard Marriott you know exactly what you’re going to get.

•Maintaining Focus: Focus allows for more effective utilization of scarce resources of time and money. Your promotional budget will bring you greater return if you use it to promote a single product to a narrowly defined target market and if you promote that same product to that same target market over a continuous period of time.

Before you ever consider developing a brochure, running an ad, implementing a direct mail campaign, joining an organization for networking or even conducting a sales call, begin by mapping a path to success through development of a consistent, focused marketing strategy.