Marketing: Even beginners can design web pages that stand out

Even beginners can design web pages that stand out

Written by Carol A.

Web Sites That Stand Out

by Carol A.

The Wide World Web has information that some of us aren't aware of. Months ago, I needed help with designing my web site. One that would stand out. Well, it took awhile to find. I checked other pages by writers to get some ideas.

Some web portals will help you design your own pages in minutes (which is great for beginners).

As a writer of mostly adult fiction work, I wanted something bold and colorful. Any good search engine will take you to repparttar right sources by using certain key words. But, use repparttar 120955 ones that relate to your particular field.

Zdnet.com is my favorite one. They have loads of information from web designing to rating sources. The price isn't bad either. Especially, for those who are on a budget. You can pay as low as $8.95 a month to setup an account. I compared them to another service that I no longer use under repparttar 120956 name, 20m.com. The only problem: they had plain average designs. None that stood out. We all want pages that will draw people to our sites. And it doesn't matter if you're a writer or not.

The Building Blocks to Effective Marketing

Written by Julie Chance

The Building Blocks to Successful Marketing It’s More than Sales and Advertising

By Julie Chance

Whether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn’t have to cost a fortune and you don’t have to be a creative genius.

The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts without a marketing strategy is like buying curtains for a house you are building before you have an architectural plan. How would you even know how many curtains to buy or what size they needed to be?

You can develop a strong marketing foundation by:

•Defining your product or service: How is your product or service packaged? What is it that your customers are really buying? You may be selling web-based software tools but your clients are buying increased productivity, improved efficiency and cost savings. And if you offer several products or services which ones are repparttar most viable to promote?

•Identifying your target market: Everyone or anybody might be potential clients for your product. However, you probably don’t have repparttar 120954 time or money to market to Everyone or Anybody. Who is your ideal customer? Who does it make sense for you to spend your time and money promoting your service to? You might define your ideal customer in terms of income, age, geographic area, number of employees, revenues, industry, etc. For example a massage therapist might decide her target market is women with household incomes of $75,000 or more who live in repparttar 120955 Uptown area.

•Knowing your competition: Even if there are no direct competitors for your service, there is always competition of some kind. Something besides your product is competing for repparttar 120956 potential client’s money. What is it and why should repparttar 120957 potential customer spend his or her money with you instead? What is your competitive advantage or unique selling proposition?

•Finding a niche: Is there a market segment that is not currently being served or is not being served well? A niche strategy allows you to focus your marketing efforts and dominate your market, even if you are a small player.

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