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You have to understand loan processing.
Processing a loan is an exercise in navigating a bureaucracy. It takes patience and a different mindset than you need when you deal with your clients. Put in effort to make personal relationships with decision makers at your favorite lenders...it will pay off in concrete, financially measurable, ways.
The best way to establish yourself as a professional is thorough expert knowledge. Study loan process from front to back and really learn in's and out's of funding a loan. It will give you insight and perspective on business that will enable you to offer better service, faster closings and a smoother process to your clients.
You have to use effective marketing.
Without effective marketing you won't have any prospects to sell to. It's marketing that brings in prospects. Your mortgage business, indeed...all businesses, depend on it for their very survival.
But marketing can do much more for you than help you survive. If done carefully, methodically and scientifically, marketing can propel your mortgage business to levels of financial success you never dared imagine.
Effective marketing can build a mortgage business into a cash cow...sales and loan processing can't. The greatest success in mortgage business can be had quickest by mastering art and science of mortgage marketing.
This is a great industry. It offers all opportunity you could ever want. True wealth awaits those who apply proven methods to their mortgage business.
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