Using results from online surveys promoter is able to:

•Obtain a profile of audience •Gauge overall success of event •Measure effectiveness of different promotion •Receive feedback on venue and facilities •Receive feedback on act •Promote on a one on one basis •Build a targeted database for future events •Build a loyal audience •Link to merchandise and other promotions

Considering effort that it takes to promote an event and little extra effort required in using online surveys to encourage further contact and all immediate and long term benefits that will bring – could it be any easier?

The following example shows feedback that could be used for a breaking band. It not only gathers valuable feedback, but continues to promote band, their CD and gives opportunity to encourage further contact.

http://www.surveygalaxy.com/surPublishes.asp?survey_id=1533

To view summary results of survey:-

http://www.surveygalaxy.com/surPublishResults.asp?survey_id=1533

How to achieve accurate and effective CRM information

The CRM database is a pool of information and first task for any company wishing to take CRM approach is to populate CRM database with quality information. The most obvious starting point is existing customers and information that has already been collated such as any existing inquiry and ordering processes.

However, although useful ordering and inquiry processes will not on their own fully profile existing customer and nor will they profile potential customer.

A good, cost effective method of populating a CRM database is to conduct online surveys and questionnaires where demographic and personal information can be gathered along with lifestyle and general profiling information.

A small incentive may be required to ensure a good response but companies need to take advantage of human trait where many people are willing to express an opinion. Online surveys can be targeted at existing customer in form of customer satisfaction and product evaluation surveys as well as potential customer in form of market research, advertising and general promotion.

Using to days breed of online survey websites such as www.surveygalaxy.com anyone can now generated online surveys on fly, they are easily adaptable and can be used to react quickly to shifts in market. Online surveys offer an effect non-passive marketing channel, quite unlike any other form of advertising, where survey mentally engages consumer.

Using an online survey websites such as www.surveygalaxy.com where gathered survey information is stored in a database it is a simple task to upload relevant information into CRM database.

If CRM database is queen bee of any precision targeted marketing campaign then online survey represents worker bee, gathering information and delivering message.

With good CRM information companies are able to reduce their costs by not wasting time sending information to people who have no interest in their product. By keeping their powder dry for when they do have something that a particular consumer will find useful and of interest they will be able to maximise their marketing resource and develop better communication with consumer.

When it comes to marketing relevancy is undoubtedly new black.