Email List Proposal

Written by John McCabe


Continued from page 1

Click through rates and open rates achieved previously: < May not always be available or appropriate >

Recency: < How old arerepparttar names and whatrepparttar 109571 guarantee of connectivity is >

Costs: < Full breakdown ofrepparttar 109572 CPM (cost per thousand) inclusive of any broadcast, selection and tracking charges, should be detailed here >

Terms of payment: < Usually prepayment – but details should be given here >

For mor info send Mailto: john@ukmarketingmanagement.com

http://www.ukmarketingmanagement.com

John McCabe is the co-founder of UK Marketing Management,a specialist direct marketing agency based in the UK. He has 15 years experience of developing direct marketing campaigns in a variety of industries. During the last four years he has concentrated on email marketing, both as a corporate end user and as an agency. During this time he has helped develop the media with list owners, broadcasters and clients - pushing up service levels and quality of data.


Email Legislation Explained

Written by John McCabe


Continued from page 1

2. "Withinrepparttar context of an existing customer relationship, it is reasonable to allowrepparttar 109570 use of electronic contact details forrepparttar 109571 offering of similar products or services, but only byrepparttar 109572 same company that has obtainedrepparttar 109573 electronic contact details….." This protectsrepparttar 109574 use of email as a medium to existing customers. However there is a word of caution inrepparttar 109575 Directive…. "When electronic contact details are obtained,repparttar 109576 customer should be informed about their further use for direct marketing in a clear and distinct manner, and be givenrepparttar 109577 opportunity to refuse such usage. This opportunity should continue to be offered with each subsequent direct marketing message"

3. Implementation ofrepparttar 109578 Directive by each Member State is due by 31st October 2003, so time is running out for spammers.

4. Move quickly to gain opt-in status for your email address lists, and protect yourself when renting email lists by ensuring thatrepparttar 109579 status is only opt-in

Asrepparttar 109580 implementation inrepparttar 109581 UK gets closer I will from time to time re-visit this subject. To be kept abreast of what this legislation change means to you as a direct marketer, go to our website and opt-in to receive our regular news updates. http://www.ukmarketingmanagement.com

This document was downloaded fromrepparttar 109582 Bonar Media “knowledge base” at: http://www.bonar.co.uk/

John McCabe is the co-founder of UK Marketing Management (UKMM), a specialist direct marketing agency. He has 15 years experience of developing direct marketing campaigns in a variety of industries. During the last four years he has concentrated on email marketing, both as a corporate end user and as an agency. During this time he has helped develop the media with list owners, broadcasters and clients - pushing up service levels and quality of data.


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