As far as I am concerned, if my subscriber does not receive my email because their mail box is full, it is their loss - not mine.

My advertisers do not lose out either as I take these undeliverable emails into account when posting my subscriber numbers, officially listed as 6384 this week.

Imagine how much less email would be floating around if they would simply NOT tell me it was not delivered.

Perhaps biggest such offender is Exim, http://www.exim.org/

"Exim is a message transfer agent (MTA) developed at University of Cambridge for use on Unix systems connected to Internet.

It is freely available under terms of GNU General Public License. Its facilities are extensive and in particular it has some defenses against mail bombs and unsolicited junk mail in form of options for refusing messages from particular hosts, networks, or senders."

It is unfortunate that we as email recipients can not refuse email from them!

This organization is otherwise providing an invaluable service online and at no charge to those that use their software.

Yet feature of reply to senders when recipients do not receive email is clogging and choking off free flow of Internet email system.

And this is not only problem generated by and from established, legal sources of email delivery.

Viruses!

The Love Virus that circled globe in 2000 caused over a billion dollars in damage to businesses and individuals.

Daily, I receive scores of infected emails that I simply delete.

So why is this problem allowed to continue?

Why are viruses not deleted by those computers set up to forward email around world and that form key parts of what we know as Internet?

All of this excessive email flow and virus email is causing us "Email Crush!"

It is time to express our opinions to people that can help us do something about these two major problems.

For FREE information on how and to whom you can voice your opinion, send a blank email to our auto-responder at: mailto:voice@emailexchange.org

We can make a difference!

For a FREE copy of our "FREE Mailing List Host Providers", mailto: free_mail_lists@emailexchange.org

4. USE A Clear and Distinct Subject Line.

If person you are sending your message just reads Subject line and finds it wanting, you will probably get deleted BEFORE you get read. Try to make your Subject line a complete and interesting idea.

5. KEEP Your First Message Short.

If someone is responding to an online ad or posting in a discussion group, give them just enough to inform and excite.

Too much info sent out in your first communication might also make them delete before reading your message in its entirety.

If they are truly interested, they WILL request more information. Once they request a follow-up, you can send them a more detailed email. Therefore, do use: Short paragraphs, Lines under sixty-five characters and Email under twenty-five lines total.

6. TARGET Your Response and Keep In Focus.

Nobody likes an email that starts in one direction and then loses point mid-email.

7. CREATE A File To Your Most FAQ.

Have email responses to your most frequently asked questions, FAQ. For example, if you run an ad featuring your business Opportunity, you will need to customize those response emails to that particular situation. Then keep them handy, like in your email inbox, so you can "Cut and Paste" your responses.

You should have on file a short, first response email, a longer, more detailed follow-up as well as a third short reminder message. The reminder is used about a week or two after sending detailed response to keep your message fresh in mind of your prospect.

It does pay to follow-up.

8. ALWAYS Use A Signature File.

Your signature is very much like an electronic business card for Internet. Keep it short, about 4 or 5 lines is considered appropriate.

Again, it is always wise to send yourself an email to SEE how it will look to those to which you email. More on Signatures at: http://emailexchange.org/sig.html

9. TEST Your Messages.

Send out two or three versions of same basic message so That you can evaluate which gives you a better response rate.

10. FOLLOW-UP!

Keep those on your list well informed by updating any changes, notices of specials, limited time offers, etc.

Invest some time when you first start your email campaign and it will save you countless hours down road when you need it most to answer those responses and fill those orders.