The foundation of any business strategy online should be done using email.
Email is most effective and cost efficient manner in which to communicate with potential customers on and off Internet.
And according to a recent report, released by Department of Commerce entitled, "A Nation Online: How Americans Are Expanding Their Use of Internet" , 84% of ALL Americans make use of email to communicate.
This report contains an invaluable WEALTH of information regarding numbers of American households connected to Internet, details how, where and why people surf Internet, provides demographic details on income, employment status, age groups, gender, levels of education, urban or rural locations, race and a great deal more.
For those of us doing and wishing to do business online it is filled with nothing but encouraging good news.
You may access details for receiving a FREE copy of report, via auto-responder, at: mailto:firstname.lastname@example.org
Here are a few strategies to sharpen your skills and your ability to succeed with your online business:
1. Learn Before or Burn.
BEFORE you attempt to send out anything, make certain you know HOW to properly use your email program.
Whether you use a web-based email service like Microsoft's Hotmail, http://www.hotmail.com or your own mail program like Window's Outlook Express, Eudora, Pegasus, Netscape, etc., and test, test, test it out by sending yourself a message.
In my eight years of being online, I am personally aware of several popular newsletters that lost virtually all of their hard earned subscribers when they accidentally sent out their newsletter with entire subscription list exposed after switching to a new email program.
2. NEVER Ever SPAM!
NEVER ever use a mailing list that you receive by email as doing so will constitute SPAM. You again risk losing valuable momentum if all your previous efforts are erased when you lose your email account.
3. BUILD Your Own Opt-In Mailing List.
It takes time, but it is well worth effort to build a 100% safe email list. If you have a web site, add a "Subscribe" feature that will bring you a steady flow of new email addresses to which you can safely email.
Creating and managing your own list is difficult but possible.
If you want to save some time, subscribe yourself to one of many FREE mailing list services like Yahoo, http://www.groups.yahoo.com. They handle everything for you. And they are not only FREE list host available.