You can't expect someone to sit down and spend 20 to 30 minutes a night reading your course. Most people just don't have that much time to devote. If your course is long, simply make it into more parts. You are much more likely to get your material read if it is only 4 to 5 minutes a day.

4. Keep your advertising short

Let your advertising be short and to point. If your reader finds more advertising then information, you will lose them very quickly.

Some of so called email course are nothing more then advertisements. Putting out something of this nature will do nothing but tarnish your reputation.

Email courses are a very good way to advertise while building your reputation as a provider of useful information.

Email courses provide you with a full time advertising medium, while allowing you to give away valuable content as well.

It is quickly becoming one of best ways available to advertise. Don't be late to party. Start offering email courses for your website visitors or newsletter subscribers today.

You can help contribute to success of your readers as well as yourself.

TIP: One way to find a new niche market is to evaluate your existing customers. Look for groups of customers with similar characteristics you don't currently cater to in your advertising. Then create new versions of your advertising appealing to their specific needs. You'll attract a lot more customers just like them.

3. EXPLOIT EMERGING TRENDS

Pay attention to changes you notice in your business and your markets. Try to spot trends you can turn into new sales opportunities -- before your competitors. The first company to identify an emerging trend and take action often becomes market leader in their industry.

For example, many small businesses took advantage of Internet early in its development. They used it to attract new customers they weren't reaching off-line and to capture customers from competitors who didn't yet recognize business potential of a web site.

TIP: Don't make sudden major changes in your business to exploit a new emerging trend. Instead, add something to your business to accommodate it. You don't want to alienate customers who aren't ready to adapt to new trend.

Start using these 3 marketing strategies to create permanent growth for your business. Use them repeatedly to continue adding new layers of permanent income without inviting competition.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV