It is fast becoming one of most cost efficient ways to advertise.

Let's take a look at what is required to be successful with an email course.

1. Valuable Information

If you don't provide helpful information, you might as well save yourself time and energy required to produce course.

No content, has become norm in mass over population of eBook. Everyone is putting one out and very few have anything useful to say.

A lack of information would put your course in a similar light.

2. Easy to Read Format

This is a must.There is nothing that will get an email deleted faster then to open up a huge bunch of text all crammed together.

Make it easy to read. Put it in a format that makes it easy for reader to go back and find information. Lots of white space makes it easy to read as well. This also makes it easier to find wanted information.

3. Keep Each Part of Your Course Short

Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of income to your business.

1. SET UP JOINT PROMOTIONS

Identify characteristics and activities of your most profitable customers. Look for other non-competing businesses already reaching them. Then devise a way to set up some joint promotions. This proven strategy produces dramatic results -- for very little expense.

For example, I once saw a clever joint promotion by a health club and a gourmet restaurant. Both catered to young professionals and business executives in same town.

The restaurant's menu included several special dishes recommended by health club's nutritionist. It also distributed discount membership coupons for club. Even their advertising mentioned affiliation -- to attract health conscious customers who often avoid food prepared in gourmet restaurants.

The health club's monthly newsletters included a reprint of restaurant's healthy new menu items recommended by club's nutritionist. They also distributed restaurant's discount coupons to their members.

2. UNCOVER NEW NICHE MARKETS

Continually look for new niche markets you can serve. Then develop customized versions of your advertising appealing to special concerns of prospects in each niche. Offer specific solutions to their unique needs and you'll uncover new groups of customers eager to buy from you.