Final thoughts: Many publications post their editorial calendars on their Web sites -- usually they're found in their advertising media kits. Otherwise, contact publication's advertising departments and ask for a calendar. Check for editorial deadlines - many publications work 6 months in advance.

You can find a list of 2003 editorial calendars for largest publications at: http://www2.ragan.com/media/pr/edcal2003.pdf

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About The Author:

Bill Stoller, "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.PublicityInsider.com

4.Develop ideas from things you read. Keep that pencil and paper handy while you read morning news or a favorite novel or history article. Whatever pops into your mind, write it down.

5.Eavesdrop. (Don't get caught!) You don't want to pry into others' lives of course, but whatever they're discussing may spark an idea in your mind for an article.

6.Ask yourself questions. "Why is girl running in rain?" "Why is that man slumped over his computer fast asleep?" Write down whatever comes to mind, then ask some questions about what you just wrote.

7.Keep working on your notebook or files. You might only jot down one word at a time, but eventually you will add to it. Write notes. Add to your thoughts. Print out a series of related ideas or paragraphs that you write, sit down with a cup of coffee, and begin to connect those ideas into something a little more structured.

8. Keep revising and rewriting until you have a solid idea. Then, you can plan your article and begin to write your first draft.

9. Keep an "always open" file on your computer. No matter what you name it -- "ideas" or "notes" or "scribbles" -- keep it open. Anytime you are distracted or have a minute to daydream, record some notes in this file.

With a little perseverance, keeping track of any thoughts or ideas you do get will be easy. Eventually you'll have enough material to scan through and find a solid idea to use in your writing.

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