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Check with musicians and music stores for small but well- equipped home studios who can do a professional job for very little money.
Look in Yellow Pages for cassette duplication firms. Shorter cassettes tailored to length of your talk can cost from 15 to 30 cents per tape.
**Market with your ad on plastic bags**
Retail stores of every kind use hundreds, thousands, MILLIONS of plastic bags. Many use paper bags as well ("plastic or paper?" are only words many bag boys get to say.)
Large chains have bags with their logo printed on them, but most smaller stores have plain generic bags they buy from suppliers. Find out how you can get your ad printed on those generic bags.
Many small stores may be happy to include your ad on their bag if you pay for printing and include store's logo as well. Consider having your own plastic and paper bags printed, then offer them to stores at a discount.
In a very short time your ad can be all over town. When I come home from store, I often pull out item and leave bag on kitchen table, then come back later to store bag for future use. That's a lot of repeated "views" for your ad by any number of people who may see bag today or in future.
Ask local stores where they get their bags from. Contact supplier to find out how you can get your own bag ad campaign started.
Perhaps these methods won't bring in as much business as spending half your profits on advertising, but they will bring recognition and a lot of customers that wouldn't have heard about you otherwise. Give it a shot, or think up some more creative, non-costly ways to market yourself. Your results could be better than you expect.
Kevin Nunley provides marketing advice, copy writing, and promotion packages. See his 10,000 marketing ideas at http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com and 801-328-9006.