In today's world of marketing, you could easily spend thousands of dollars a month and still not get
results you want. However, by putting minimal money into some aspects of marketing, you could get more sales than you think.Here are some tips for easy, low cost marketing that might get you where you want to go- fast.
**Market with excitement**
Nothing sells like excitement. When you seem excited and enthusiastic, prospects catch your excitement.
For some reason a lot of people seem to think excitement has no place in selling. They call it "hype" or "hard sell" and won't do it. Sure, there is such a thing as trying too hard to be enthusiastic, but that is rarely problem.
Today I called U-Haul looking for a trailer to haul some big boards. The man who answered phone spoke so softly I could hardly tell he was there. He had no enthusiasm and didn't care to answer any of my questions. His location could double or tipple their sales if he simply got excited.
I've seen top entrepreneurs and sales people badger, beg, cajole, even cry to get sale. It works. Customers won't buy unless they FEEL a commitment to you and your products. You can build that commitment faster by showing YOUR commitment with excitement for what you do.
**Market with your own cassette**
Cassettes are a great marketing tool. You can put your information on a tape and let people listen to it on their way to work, while they are relaxing, or while they're working.
The recording industry is doing their best to phase out cassettes which have never been as profitable as CDs. But simple cassette just won't die. Almost everyone has a cassette player and will for years to come.
Record your tape yourself. If you use a small recorder or boom box, get a cheap microphone from Radio Shack to improve sound. You can also record using sound card on your computer. Check multimedia section of tucows.com for software that lets you record four tracks. This will let you add music to beginning and end of your talk.
