Continued from page 1
From
“Florida” update to
most recent “Allegra” update, major GOOGLE algorithm updates are denoted by a successive alphabetical naming scheme, similar to hurricanes and typhoons, when they are implemented. A certain severity threshold seems to trigger whether an update is named or not. The CSS Spamming has become such a widespread practice that we believe when resolved it will be comparable to
“Florida” update.
I would suggest
following names and meanings:
Balwin – Bold Protector Beaman – Bee Keeper Barth – Protector Barron – Fighter Bernard – Steady
I kind of favor
name “Bernard” myself.
I highly recommend that anyone using CSS techniques to SPAM, on their or client’s Sites immediately desist. Site owners hold ultimate responsibility for what occurs on their Site. Site owners should immediately check with your Webmaster, Website Marketing or SEO company to make sure they are not deploying CSS Spam techniques on their Site, to protect themselves in this coming update. Many small business owners do not have
time or
knowledge to manage their own Sites.
In past updates, many business owners suddenly found that their Site had been completely de-listed or de-rated so severely that it cost them their livelihood. Small business owners are so busy managing
daily affairs of their business, they have to hire outside professionals foe web development, marketing etc. If you fall in that category make sure and read what GOOGLE has to say about SEO: http://www.google.com/webmasters/seo.html
Another very real and present danger to “Black Hat” SEO practices is; When Sites using dubious methods gain top positions, competing “White Hat” Webmasters and Site Owners checking their own positions find unfair positioning, they tend to report
Spam directly to
Search Engine. This method of reporting Spam Sites has become very effective for “White Hat” webmasters and
Search Engines alike. GOOGLE even states that such reports are used in ongoing development and refinement of their algorithms. Many are reviewed and even banned. Spam reported through these channels are valuable to Search Engine administrators, saving a great deal of algorithm research and development expenditure. You bet they listen.
We support reporting Sites deploying Spam methods to:
Google @ http://www.google.com/contact/spamreport.html MSN @ At
bottom of every SERP, select
“Help us improve” link. Yahoo @ http://add.yahoo.com/fast/help/us/ysearch/cgi_reportsearchspam Excite @ http://mailit.excite.com/mailit/feedback_abuse.jsp DMOZ @ staff@dmoz.org
Know your and your client’s competition in
SERPs (Search Engine Results Pages). If a competitive Site’s listing doesn’t look right, examine
code and determine how and why they beat you in
SERPs.
Ken Webster Mountain Eagle Marketing Published 03/22/05

Ken Webster is a published, award winning technical author, US Patent Holder and Moderator on a leading Internet Webmaster Forum. His experience as Engineering Manager led him into the Marketing Arena where he got lost in that abyss @ www.mountaineagleweb.com .