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If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy’s, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and
many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond brick and bring in a creative team that can help them do that.
Consumers today aren’t ignorant and in this age of reality television and shock factor mentality, advertisers need to step up to plate and shed their skin to be able to reach new age of consumers, ones that are their core audience, ones that will have brand loyalty.
By Louis Victor – New Age Media Concepts, August 31, 2004 www.namct.com info@namct.com 888-463-9237
Louis Victor: has been involved in the investment, advertising, marketing and public relations industries for almost two decades. Through various articles that are and will be written he hopes to shed light on some topics that are of interest to the advertising, investment and marketing communities.
