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| | In Advertising Bigger isn’t Always BetterWritten by Louis victor
New York, August 31, 2004, If you have been following recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for consumers and advertisers. When I use term smaller it doesn’t mean that it’s a one-man show, but that they aren’t part of “BIG 6”. Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with number one goal of showing their clients results. At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don’t get me wrong there have been great campaigns launched but who are going to be new creative minds to develop next memorable moment in advertising history?
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