C CONSISTENCY You must be consistent with customers at each contact. Relationships are building each visitor each time contact is made. The worst impression you can make is to meet your customers needs and expectations on one visit and then fall short during subsequent visits. Customers need to know what they can expect. Be consistent!

T TENACITY Along with persistence comes tenacity. Holding firm and strong. Stay focused. Create a daily, weekly and monthly schedule and stick to it. Set your goals and stick to them. Develop your policies and procedures and stick to them. Be tenacious!

I IDENTIFY 20% of your customers are providing 80% of your profits! Identify your customers who are in this 20% category to find “core” of your business. What can be done for other 80%? Identify your customers!

V VALUE Your services must be perceived with value by your customer. Value = Quality and customer defines “Quality”. The "quality" appearance of your web site. "Quality" of customer interaction. "Quality" of your service. Market value of your service!

E ENTHUSIASM Enthusiasm is exciting and contagious! Customers can distinguish your enthusiasm, or lack of it, over telephone, in your e-mail or in person within seconds. It is crucial atmosphere of business, whether over telephone, e-mail, ezine, online or offline be one of enthusiasm, a love or passion about what you are doing!! Be enthusiastic!

Remember: Every customer-viewer is an Opportunity looking for a place to happen! By being PROACTIVE you will be ready for those....Opportunities!

7. What do they read? When do they read it? Where do they read?

8. What shops, websites, etc. do they purchase products from?

9. What meetings, groups, and classes do they attend?

10. What type of people are you attracting to your business?

11. Add answers to other questions you determine are important here?

Other things to consider:

o When you have completed your ideal client profile, put description on at least two index cards. One for your desk, one for your car.

o Write an affirmation (positive statement) that will help you to attract your ideal client.

o Note that your ideal client may change over time; you may become more specific or raise your standards regarding your ideal client. You may discover things about attracting clients to your business, who is asking you questions, who is subscribing to your newsletters. All these are things to take into account when you market to your ideal client. Analyze patterns you see and use information to your best advantage.