Dramatically Improve Your Marketing Results With These 6 Simple Steps

Written by Debbie LaChusa


Continued from page 1

You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.

If you have a handful of clients that you work closely with and you really donít know how they found you, pick uprepparttar phone and ask them.

Atrepparttar 146912 end of this exercise, you will have a list of all of your marketing activities, andrepparttar 146913 results connected to each one.

(4) Separate those activities that resulted in business from those that did not

Are there any activities on your list that did not result in new or additional business? If you gave these activities a good opportunity to bring you business, then maybe it's time to consider dropping these activities and trying some new ones. After all, there is no sense continuing to spend money on marketing that has not proven to be effective for your business. Even if it has worked for someone else, it may not be a good marketing activity for you and your business.

(5) Use this information to plan your marketing for next year

Plan to spend more time, energy and/or money on those activities that brought you business and sales. These activities have proven themselves to be effective for your business, product or service. So odds are if you commit more to them, they will result in even more sales. And, if you really donít have any way to track your sales or new clients, donít beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to trackrepparttar 146914 effectiveness of their various marketing activities. Just make sure to remedy this now, once and for all. Commit to never implementing a marketing activity again without some way to track how effective it is.

(6) Set up a way to track all future marketing activities

Recognizerepparttar 146915 importance of tracking and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to simply ask each new customer where or how they found out about you. You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason forrepparttar 146916 customer to bring that flyer in when they come to make a purchase. Reasons to returnrepparttar 146917 flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.

You can also do this by phone or onrepparttar 146918 Internet if that is how your customers make purchases. Simply ask them to provide you withrepparttar 146919 code onrepparttar 146920 brochure or flyer that they are calling or ordering from. Make surerepparttar 146921 code is specific torepparttar 146922 location or group of people that you distributedrepparttar 146923 flyer to. If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database ofrepparttar 146924 event where you met them. For every marketing activity you do put a plan in place to help you track all them. Effective tracking is by far one ofrepparttar 146925 easiest ways to improve your marketing effectiveness. And when you zero-in on what marketing activities are most effective for your business, you will be able to focus your efforts on only those activities, and will be able to spend less and get more as a result.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


Earning the Right to Sell with Stats ó 10 Steps to Greatness

Written by Debbie LaChusa


Continued from page 1

(1) How many years have you been in your current line of business (or a related field)?

For example, I've been inrepparttar marketing field for over 20 years.

(2) How many clients or students or customers have your served (in your current business or your total years in this industry)?

For example, I've taught over 600 small business owners how to create and implement their own marketing plans usingrepparttar 146911 10stepmarketing System.

(3) What results have you generated with your business, products or services?

For example, I increased my subscriber base by 590% in four months and I tripled my web site traffic in three months.

(4) What results have your clients or customers gotten withrepparttar 146912 help of your products or services?

For example, when I worked withrepparttar 146913 American Council on Exercise, I helped them generate over 340.8 million media impressions in three years, through public relations and public service ads. I have also secured nearly $1 million in free media exposure for my clients.

(5) How many awards or recognitions have you or your business, products or services received?

For example, I've earned three national and two local marketing awards, plus a small business top achievement award.

(6) Have you spoken, taught or done presentations?

For example, I have spoken on marketing at conferences acrossrepparttar 146914 United States and in Canada, and I've taught hundreds of small business owners via teleseminar.

(7) Have your articles been published or have you been quoted or interviewed or written up inrepparttar 146915 media?

For example, my marketing advice is featured in Entrepreneur Magazine's Start-Up Series publication "How To Start A Personal Training Business." Additionally I am an Expert Author on EzineArticles.com and my marketing how-to articles are featured on numerous web sites.

(8) How can you quantify your business (e.g. how many business deals or transactions have you made, or how many articles have you written)?

For example, I've written and published 40 articles inrepparttar 146916 past six months.

(9) How many products have you sold?

For example, I made 20 sales my first two weeks in business.

(10) What experts in your industry have you studied or learned from?

For example, I have taken courses from such marketing and business experts as T. Harv Eker, Jay Abraham, Brian Tracy, Robert Allen and Mark Victor Hansen.

I challenge you to spend some time this week, compiling your own list of stats. Start with these 10 questions and see what you can come up with. Draw on your personal or professional experience.

What makes you great at what you do? What experience and knowledge to you have to offer? What are you passionate about and how can you translate that passion into credibility? Why should others pay attention when you talk? Be creative. Brainstorm.

Then select a few ofrepparttar 146917 strongest, most compelling stats and start using them in your marketing.

Remember, you are not using these stats to brag about your accomplishments. You're using them to get your prospects to pay attention to you and to establish credibility.

(C) Copyright 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


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