Dramatically Improve Your Marketing Results With These 6 Simple Steps

Written by Debbie LaChusa

What if there were things you could start doing now that could help you to market more successfully inrepparttar future? Even if you didn’t have your marketing act together overrepparttar 146912 past year. Well, there are.

(1) Review your past marketing activities and results

Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?

Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate onrepparttar 146913 activities that work, and deleterepparttar 146914 ones that do not. Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently duringrepparttar 146915 past year, if you are still in business today, then there must have been some form of marketing going on.

(2) Broaden your definition of marketing

Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It's anything you do that puts your business, product or service in front ofrepparttar 146916 prospects you are trying to sell to.

You may be surprised to realize you’ve been marketing more than you know!

Any time you talk to someone about your business, product or service, in person, at an event, overrepparttar 146917 phone, or through a brochure or some form of media, you are marketing. Any time you send someone an email or a thank you card from your business, you are marketing.

Be aware of any time you are communicating with current customers, or potential customers. Takerepparttar 146918 opportunity to make them aware of new products or services, special offers or programs, or even milestones or changes in your business.

Do you include your business card every time you mail a letter to a client or prospect? Do you have an email signature that includes your business name, your phone number, your email address, your website address and possibly even your tagline? You should. You are reminding people about your products and services and making it easy for them to find out more if they so choose.

If you truly believe that your products or services can enhance people’s lives, then it should be easy to sharerepparttar 146919 word at every opportunity. After all, if people don’t know about you, they can’t benefit. Put this way, it is almost a disservice to NOT market.

(3) See if you can track your sales to your marketing, either directly or indirectly

Take a look atrepparttar 146920 marketing you did do, taking into consideration all ofrepparttar 146921 activities mentioned above. Can you directly or indirectly track any new or increased business to these activities? An example of direct tracking might be: You attended a networking event and someone you gave your business card to, contacted you or made a purchase.

An example of indirect tracking might be: You attended a networking event, and someone you gave your business card to, referred you to a friend, and that friend contacted you or made a purchase. For each marketing activity you did overrepparttar 146922 past year, ask yourselfrepparttar 146923 following questions:

(a) Did I get any new clients, customers or increased sales as a direct result, or an indirect result, of this activity?

(b) Ifrepparttar 146924 answer is yes, quantifyrepparttar 146925 result by asking yourself: How many new clients, customers or sales did it generate?

If you can't seem to track your past marketing activities, consider asking your current customers how they found out about you.

Earning the Right to Sell with Stats — 10 Steps to Greatness

Written by Debbie LaChusa

We could learn a thing or two from pro sports.

Baseball players use stats to tellrepparttar story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.

Those stats are cited by commentators duringrepparttar 146911 game, sports reporters afterrepparttar 146912 game and they are featured onrepparttar 146913 backs of baseball cards to they tellrepparttar 146914 story ofrepparttar 146915 player's career.

Those of us in business could learn a thing or two from baseball players about using stats to size-up our careers and experience.

Give your prospects a reason to listen to what you have to say.

I was attending a conference last month andrepparttar 146916 topic of using business stats to "earnrepparttar 146917 right" among prospects was brought up. "Earningrepparttar 146918 right" was explained as giving your audience a reason to listen to what you have to say.

Before you can sell anything you must establish credibility.

Before you can sell anyone anything, you must first convince them you or your product or service are worthy. And one way to do that is with stats.

Atrepparttar 146919 conference, we were tasked with compiling a list of our own stats (what we've achieved in our business or career, or what qualifies us to be doing what we're doing) and I was amazed at how few of my own I could recall on a moment's notice.

Can you easily list all your "stats" — I couldn't!

It was easy to come up withrepparttar 146920 obvious - I've been helping clients successfully market for 20 years.

And I could also recall two recent marketing successes: gaining free exposure for my business to 100,000+ of my ideal customers and tripling my web site traffic in a three-month period.

But beyond that I was stumped. My 20 years of marketing experience and seven years of entrepreneurial experience were boiled down to three stats that did not do a very good job of representing my career or my expertise.

I came home fromrepparttar 146921 conference determined to compile my list of stats and to start using them. And, to inspire you, my readers and clients, to dorepparttar 146922 same.

Use my 10 questions to create your own list of "stats"

To make it easy, I've compiled a list of 10 questions you can ask yourself to come up with your own list of stats. This list is just a jumping off point.

Feel free to brainstorm further to come up with your own list of compelling stats that you believe will help you "earnrepparttar 146923 right" to be seen as an expert in your field by your prospects.

I call this list your "10 Steps to Greatness" Why? Because when you are able to list stats in 10 different areas, you will be able to convince your prospects you are great at what you do AND that your product or service can help them.

I've included my own stats as examples, NOT to brag about them, but for several reasons: First, to show you I DID come home from that conference and compile my own stats; Second, to give you examples to follow; and Third, to inspire you (if I can do it, you can, too!).

Not all of my stats are earth-shattering. But by having a full list to choose from, you can be sure to have a handful of compelling stats available at any time.

10 Steps to Greatness

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