Double your business sales

Written by S. Najam Aziz Ahmed


Continued from page 1
** Present your product or services asrepparttar solution torepparttar 100918 customer’s problem. Describe its most important features, and then connect them withrepparttar 100919 benefits they will bring. ** Most of your customers don’t automatically understand how your product’s great features can help them. You have to describerepparttar 100920 benefits. It helps to give real life example of howrepparttar 100921 feature helps people. ** If your product has more than three features, list them in bulleted form. Bullets help readers digest a batch of related points. ** Add several excited testimonials from satisfied customers. Haverepparttar 100922 customer talk about how he/she gotrepparttar 100923 results you promised n your benefits section. If your product is new, have several people try it, then ask them for their comments Most people are delighted to help, specially if they know you will be publishing their opinions. ** Tell them HOW TO BUY. This isrepparttar 100924 one thing so many ads miss. Highlight HOW TO BUY details. Make it easy for them to buy. Easy ordering should including information on how customers can contact you. Include your email address (which you check often), you phone number or mobile number, and your physical location. Also include your guarantee if you have one. Let customers know how long it will take for you to deliverrepparttar 100925 product or service. And be sure to tell them how much extra shipping and handling will cost. Stating these things right up front helps customers make a decision to buy, NOW. Regards.

Yours sincerely,

S. Najam Aziz Ahmed Chief Executive ECom Worldwide www.ApnaKarobar.com www.VMarketU.com

Mr Najam Aziz is a 5-year experienced Internet Marketing professional. If you need any suggestion regarding your business promotion (espacially online) or if you want to see your web site listed at first page in all major search engines, then send an email to najam@apnakarobar.com or visit www.ApnaKarobar.com or www.VMarketU.com


7 Tips for Finding and Hiring a Good Copywriter

Written by Walter Burek


Continued from page 1

5. Ask for references. A good copywriter will make it her business to understand your communications needs, will stay in budget, will meet deadlines, and will act professionally in client meetings. The best way to find out about all these things is to contact at least two ofrepparttar writer's references. And any good copywriter should have a stack of them.

6. Be prepared to pay. A good copywriter is expensive. But a cheap copywriter will almost always cost you more inrepparttar 100917 end, just like a cheap lawyer or a cheap plumber. You'll end up having to hire someone else to redorepparttar 100918 job, doubling your loss of time and money.

Expect a good writer to charge from $50 to $150 per hour and up, or a day rate of $500 to $1200 and up. Flat project fees can range from $3000-$10,000 for a multi-ad magazine campaign or product launch to $10,000-$25,000 for a complete direct mail package. You'll pay inrepparttar 100919 higher range for a more experienced writer, or one with a particular expertise in a highly technical or specialized industry, i.e., pharmaceuticals.

7. Make human contact. Spend a little time getting to know your copywriter. And give that person an opportunity to learn about you, not just your company and products. It's time well spent if you find someone you like and can develop a good working relationship with. The result will be top-quality work that will help your business prosper and a skilled, knowledgeable writer you can depend on for future projects.

© Burek Group 2003

Walter is a professional advertising copywriter who writes, edits and publishes "Words @ Work", a FREE bimonthly newsletter of advice and information about writing that works. To view his award-winning portfolio and to subscribe visit http://www.walterburek.com. You may also subscribe via mailto:WordsAtWork@comcast.net

THANK YOU FOR YOUR INTEREST IN THIS ARTICLE. YOU MAY FREELY PUBLISH IT ON THE WEB OR IN PRINT, AS LONG AS YOU INCLUDE THE BYLINE AND CREDITS. ALSO, PLEASE ADVISE ME OF PUBLICATION BY mailto:walter@walterburek



Walter Burek is an award-winning copywriter who has been a writer and Creative Director on some of advertising’s most important accounts.

Walter also writes, edits and publishes Words@Work, a free newsletter for marketing communications professionals.


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