You only get a few seconds (especially on web) to grab a reader’s attention. If wording on your advertisement is falling down on job, no one will be interested in its further details and result will be NO SALES.

I normally see ads that have too little information to attract a reader. Or ad has too much information, so much that a reader leaves it.

Your ad needs to IMMEDIATELY catch a reader’s attention. Here is how to do it:

** Distill what you have to offer down to your most popular and powerful product or service. Don’t throw a whole selection of products or services in a single ad. Just give them one offer at a time. ** Figure out one most powerful advantage your product or service gives customers. Think about what kinds of readers are most likely to buy. Once you have these two things in mind, you’re ready to change your ad so it grabs readers and makes them buy. ** Start your ad with a headline in big type. Begin your sentence with an action word. If your headline attracts a reader, he/she will read your whole message. For example, look at title of this article “Double or Triple your Sales by making these changes to your advertisement “. It involved you to read whole article. Didn’t it? ** People only buy when they feel you can solve a problem that is causing them pain. People want to save time, save money, and much more.

7 Tips for Finding and Hiring a Good Copywriter.

by Walter Burek, walterburek.com

A search on Google™ for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find.

Ernest Hemingway and George Bernard Shaw tried it and decided they couldn't do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was "easier to write a passable sonnet than a passable advertisement." And lore of advertising business is filled with tales of other successful novelists, journalists, playwrights and poets who have tried their hand at advertising copy and failed.

Writing good advertising is difficult. And finding a good copywriter is equally hard. But not impossible, if you know what to look for. Here are seven things to keep in mind next time you need right copywriter to write that ad, brochure or Web site.

1. Take a look at talent. Writing advertising copy is a specialized skill. One that requires ability to stop readers, listeners or viewers cold –– and then move them to action: to buy, order, or find out more about a product or service. You can get a pretty good feel for how good a writer is at this by looking at his or her portfolio. If there's nothing there that stops you or interests you, look elsewhere. Most good copywriters these days have a Web site that includes samples of their work, or they will be happy to e-mail you a few electronic files of their ads and brochures.

2. Take experience into account. But don't worry about experience in your industry. The best copywriters are almost always writers whose varied experience has helped them become genuine generalists. They can write compelling copy just as well for a piece of industrial hardware as they can for latest frozen entrée. And their experience has taught them how to dive into any business, draw out key benefits of its product and services, and present them in a new light.

3. Look for real interest. A real pro will show a real interest in your project and in your business, right from get-go. He'll ask questions about your target audience, your message, and what type of response you'll want. A good copywriter thrives on information. So expect him to ask for material like your annual report, previous brochures or ads, research results, and business or marketing plans. Getting this info to your writer up front will not only help him do his best work, it will save you time and money.