Does your Internet Marketing Pull?Written by Paul Short
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Here are 7 ways to implement "Pull Marketing" into your internet marketing strategy: 1. Make sure your web site is listed in major search engines. Your site needs to be optimized so that it is listed under appropriate keywords and phrases, making it visible when your potential customers and clients are ready to buy. 2. Make your expertise memorable by writing informative articles relevant to your industry or niche. Make those articles visible by submitting and syndicating them to sites and ezines for future publication. 3. Contribute meaningfully to online forums where your potential customers gather to exchange their views, opinions and talk about their problems. Leave a subtle keyworded link in each of your postings. Now that other forum visitors know who you are and what you know, they'll be more inclined to check out your link. 4. Brand your email with a signature. Every email you send out should have a short blurb at end along with your URL. Make sure main benefit of your business is stressed and make it compelling and irresistable. Make it memorable. 5. Provide a content rich web site that pulls visitors into interacting in some way. They have to come back for newest articles, they have to come back to see results of a poll or quiz they took part in. Constantly give your web site visitors a reason to return. 6. Leave your URL and signature on any other related sites that allow link submissions or link exchanges. Sign guestbooks, send webmasters testimonials touting what a great source of info their site has been to you. They may publish it, and your URL right on their main page. 7. List your site in appropriate category of every online directory you can find. Drill down through categories as if you were a prospective customer looking for services you offer and submit your liating there. Targeted visibility will do wonders for your marketing pull. The bottom line is: Visibility is key to effective "Pull Marketing". You need to be there when your customers come looking.
Paul Short is a search engine optimization and web site promotion specialist who's been helping his clients implement pull marketing as an effective internet marketing strategy since early 1997. His web site is at http://www.top100marketing.com
| | Following trends to higher earningsWritten by Stan Rosenzweig
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Naisbitt predicted a move from institutional help to self-help, which, of course, if that had happened, would have eliminated much of entitlements that destroy our federal budget and would scotch need for a national health care policy. In fairness, Naisbitt taught how to learn about trends from newspapers, which is right on. Consider new trend in wealth redistribution that takes from willing donors and gives to formerly downtrodden minorities. No, I am not referring to Congressmen and first ladies who trade on inside information. I speak of gambling casinos on Indian reservations. I recently read that gambling is considered by Indians to be "the new buffalo economy". Almost 100 tribes no longer resort to welfare and some tribes are earning and paying tribe members almost half a million dollars a year each in distributed profits. This newly formed capital, Forbes editors would be happy to learn, is being reinvested in an explosion of entrepreneurship, much like nouveau-wealth of '80's we learned to appreciate from Japanese and Saudis. Now, what lessons can you learn from these two little morality plays to help your build your business? Lesson 1: Never forget Mary Parker Follett's "The Law of The Situation" and keep rethinking what business you should be in. Remember that what may be conventional wisdom one day is nothing more than dinosaur poop next. If change is one constant, you should be constantly on lookout for next trend to change to. More importantly, be attuned to what you should be changing from. General Electric got out of toaster business and into financial services, entertainment and defense. Good move! Xerox became an office management company and Phillip Morris learned to feed nation. These guys are very successful and make money. Are these changes by accident? No way. Lesson 2: Don't look to Naisbitt, Orton, or even me, to determine your trends for you. Experts don't have a corner on crystal ball market. You have to do that yourself if you want to win. Lesson 3: Don't shrink from a good marketing push because it's never been done before. If you have a new concept, don't look at what people do now. Consider what your new product will do to earn people more money, make us healthier, or reinvent pleasures of life. Then put a price on it. Look at all of first-time ideas that made it big when there were no statistics to tell them that it couldn't be done: personal copy machines, fax, wire funds transfer, cosmetic surgery, no-fat desserts, higher-fat ice cream, color monitors, 900 number pillow-talk, undirty VHS movie rentals, voice mail, flavorless pizza, alcohol-free beer, CD-ROM, car rentals...the list is endless.
Stan Rosenzweig is a sales trainer, marketing consultant and author. He creates customized corporate sales training and directs strategic marketing, product development and cost management consulting for large and middle sized companies. He has published five books, including "Smart Selling", "Smart Telemarketing", and "Smart Marketing" which can be sampled at http://www.salestipwebsite.com.
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