6.Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't know either if you try to cram too much into your ads or promotional materials.

7.Does it accurately communicate your business' personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you.

8.Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.

9.Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now?

10.Do you have a specific objective for marketing?

If you don't know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

(C) Copyright 2005 Debbie LaChusa, 10stepmarketing

If you have little time or interest in learning how to build a web site on your own, you have several options. First, you can use an online "Click and Build" service. This route is fast, simple and you don't have to program anything. This option is inexpensive as well and also includes your web site hosting as part of package. Check out http://www.its4domains.net for more information on this option.

Your other option is to let a professional handle it for you. I refer my clients to several web designers who work with small businesses and are relatively inexpensive. Cost will depend on size of your web site and capabilities you require but you can probably get a basic site built for less than $1000.

For more information on this and other low-cost marketing strategies, visit http://www.10stepmarketing.com

(C) 2005 Debbie LaChusa