Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes test.
I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.
1.Does it focus on solution or benefit you provide?
Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.
2.Does it have one, clear message?
What's one message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3.Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's only way to make sure you are addressing their needs.
4.Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in tone and language you use.
5.Does it feature your Unique Selling Proposition?
This is ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill same need. It better come across loud and clear in everything you do