Does Your Marketing Pass This 10-Point Test?

Written by Debbie LaChusa

Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passesrepparttar test.

I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

1.Does it focus onrepparttar 146861 solution or benefit you provide?

Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

2.Does it have one, clear message?

What'srepparttar 146862 one message you want to communicate? Make sure it's not buried in too much information or it may not get across.

3.Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it'srepparttar 146863 only way to make sure you are addressing their needs.

4.Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and inrepparttar 146864 tone and language you use.

5.Does it feature your Unique Selling Proposition?

This isrepparttar 146865 ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfillrepparttar 146866 same need. It better come across loud and clear in everything you do

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

Written by Debbie LaChusa

So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourselfrepparttar following five questions:

1) How computer literate am I?

2) How easily do I learn new computer programs?

3) How much time am I willing to put into this?

4) Is thisrepparttar 146860 best use of my time?

5) How much money am I willing to spend?

If you are fairly computer literate, learn new software programs fairly easily, and are willing to spend some time, one ofrepparttar 146861 cheapest ways to get a web site is to build it yourself.

You can use off-the-shelf software such as Microsoft FrontPage and either design your site yourself, or purchase a pre-designed template to make it even easier. The good news is you will be able to update your site as much as you want and it won't cost you a dime.

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