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5. Check out all
rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products? Check your offer. Did you include a free bonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout--how you lead
prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test
use of color, typestyle, and copy. In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.
6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At
end of each content piece, include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.
7. Don't worry about being high in
search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to
search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.
You don't need thousands of hits a day on your Web site; you need qualified buyers.

Judy Cullins: author, publisher, book coach Teleclass and book: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/teleclasses.shtml Subscribe to FREE ezine "The Book Coach Says..." Email: Judy@bookcoaching.com