Web Design: Do This One Thing to Quadruple Web Sales in Just One Month

Do This One Thing to Quadruple Web Sales in Just One Month

Written by Judy Cullins

Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 8 seconds on your home page, so plan accordingly. Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.

1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.

2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget repparttar large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on repparttar 134549 side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.

3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.

One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than repparttar 134550 other benefits he offered. When he changed repparttar 134551 title, sales increased by over 300% in 48 hours.

4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy. Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out repparttar 134552 site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.

Clean Up That Code!

Written by windsong

CLEAN UP THAT CODE! by: windsong

How do you write your code so that it shows up on all or most browsers repparttar way you want it to look? By understanding which browsers support which tags, and using a validation service to check your code.

There are different tags that sometimes do repparttar 134548 same thing. The problem here, is that some browers read some tags and not others. If repparttar 134549 browser can't read your tags, it will cause your page to appear in some way other than what you intended. The trick is to write your code in such a way that all, or at least most browsers can read and display it repparttar 134550 way it is supposed to be.

You will find an HTML Tag List at: http://www.ncdesign.org/html/list.htm You can use this as you are writing your code and avoid some pitfalls. It only covers Netscape and Internet Explorer. These are repparttar 134551 most used browsers, and probably includes about 80 percent or more of repparttar 134552 online crowd.

You can check your html code by going to a validation service like Net Mechanic. You will find a link to this and other validation services at: http://marketing-resources.com/utilities.html This can be a humbling experience. It checks your code and gives you all repparttar 134553 errors and warnings.

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