Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.

5. Check out all rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?

Check your offer. Did you include a freebonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout-- how you lead prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test use of color, typestyle, and copy.

In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.

6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At end of each free article your offer, include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.

7. Don't worry about being high in search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.

You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, repeated buyers.

Two things are of primal importance - content, and how easy it is to reach that content. If you want people to buy from your site, don't play with them "Treasure Hunt" game. Everything should be there within reach of a single click. If you want your visitor to access a particular section, link to that section should be visible as soon as first page, or for that matter, any page of your web site comes up.

You should know what sort of people are going to visit your site; who are your target, and what are their behavioral patterns. If you can manage, design your site according to minimum software/hardware profile so that most people can access your site.

Having a long-term plan pays well. Especially if getting into Yahoo! is a bog thing for you. The Yahoo! Guys don't include a site again and again. Some people design same pages differently for different search engines, but as a beginner, it'll only create obfuscation. Just create an elementary, user-friendly, easily navigable site, put in lots meaningful content, and submit it manually to main search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp. Some of links might have changed, but they were working when I was updating page.

For a comprehensive list of guidelines on how you should be designing a web site for maximum usability, pay a visit to http://www.w3c.org.