Do This One Thing to Create a Powerful Product-Selling Web Site

Written by Judy Cullins


Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.

Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.

1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.

2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forgetrepparttar large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) onrepparttar 134529 side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.

3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.

One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more thanrepparttar 134530 other benefits he offered. When he changedrepparttar 134531 title, sales increased by over 300% in 48 hours.

4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.

Planning a Web Site

Written by Amrit Hallan


Have you ever wondered why some web sites look likerepparttar marvels of creativity and some look like specifically created to confound visitors? Ideally, no individuals make a web site to inconvenience their visitor but end up doing so because no serious thought is put intorepparttar 134528 planning face.

Your web site onrepparttar 134529 Net is your virtual office - it represents you onrepparttar 134530 Information Superhighway, whererepparttar 134531 traffic moves at a lightening speed, and within a couple of seconds a particular web site has to catchrepparttar 134532 fancy ofrepparttar 134533 surfer. And since there are thousands of choices for a surfer, he/she just has to clickrepparttar 134534 mouse button to move torepparttar 134535 next web site.

Frankly, I would never like to addressrepparttar 134536 casual future web master. I assume if you are reading this article, you mean business, you mean to do business from your web site. It's like your real-world office. Wouldn't you spend time on planning and designing of your brick and mortar office? People even hire outside interior designers to come up with a quality office.

Same applies to your virtual office. People are going to come, if they likerepparttar 134537 surrounding, they'll linger on, and if they appreciate what you are trying to convey, they would preferably like to do business with you. If you plan to do business, your virtual office is as important as your real-world office, more if you want to attractrepparttar 134538 international clientele.

You cannot design a web site in an atmosphere of isolation, or as a le Castaway. Talk to people around you, talk to your friends, ask them what's their experience onrepparttar 134539 Net, what sort of designs they like or dislike.

So what arerepparttar 134540 factors you should take into consideration while laying out your plan?

Start fromrepparttar 134541 end result.

1. What do you want out of your web site? 2. What type of visitors do you have in mind? 3. Is your web site going to be theme based? 4. What should be their action and reaction once they arrive at your site? 5. What's going to berepparttar 134542 background of your target visitor? 6. What hardware are they going to use while accessing your web site? 7. Byrepparttar 134543 end of 4 months, what should you have achieved? 8. What's your technical expertise, and do you have time to learn something new?

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