Do Not Drop Your Web Site Off the Search Engine Cliff

Written by Kimberly Krause Berg


Continued from page 1

1. What happens after your site reaches top rank? It's lonely up there, if nobody notices your page or understandsrepparttar page description. How effective is high rank? Do people really click on "sponsored" pages vs. natural results?

2. Pay attention to inside "landing" pages. Optimize them for easy indexing and point visitors to your homepage, sale products or free stuff.

3. Be wise about what you invest. Every cost per click must be productive. If not, a usability web site review can locate roadblocks.

4. It's aboutrepparttar 132318 user experience. Really. It's a common habit for web site owners to createrepparttar 132319 site for themselves based on what they like and want. When you receive a complaint, consider it a favor. Yes, some people are mean and critical. But, enhancements are improvements that sometimes benefit a lot of people, and you too, inrepparttar 132320 long run.

5. Don't settle for minimum effort. One of your goals is to reach potential customers and readers. Your optimized pages reach people looking for them. Your user centered pages reach people wanting to use them and will refer them to friends.

6. Your competition does it better. Not by packing hidden keywords and buying links, but by carefully targeting keywords, providing cleverly written content and delivering user centered design.

7. Think sustainability. If you plan on your web site being around for a while, make this a checkpoint for every future decision related to your site. If someone has an idea that won't impactrepparttar 132321 long-term sustainability ofrepparttar 132322 site,repparttar 132323 site may disappear out of sheer user boredom. And search do engines notice.

8. Understanding your visitors and customers allows for more creative keyword combinations. Put a feedback form on your web site. Ask them how they found your web site. Ask them what keywords they used. Ask them why they came or what they wanted to find. Ask them if they found what they were looking for and if not, provide room for comments so they can explain what happened. This information is a gold mine for you.

9. Never mislead your visitors. Be accurate with what you say a site or page is about. Search results relevancy establishes trust fromrepparttar 132324 start.

10. The elegance of action. The act of landing on a relevant, accurate, persuasive, interesting page leads torepparttar 132325 fluid, unencumbered desire to know more and click deeper. Aim for this.

Do not drop your web site overrepparttar 132326 search engine cliff without consideringrepparttar 132327 usability effect. Design it to be productive and user centered. This will pay off in many ways. Remember your original requirements and goals and trace back every dollar you spend to meeting them. Marketing efforts are strengthened when you make your visitors feel welcome, informed and productive once they arrive at your web site.



Usability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, Cre8asiteForums.com and co-founder of Cre8asite.net. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.


Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

Written by J.L. Siefers


Continued from page 1

Example 3

The third example showsrepparttar use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that withoutrepparttar 132315 domain name it still looks unprofessional. Even withrepparttar 132316 great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

Pros

  • Full control over design
  • Can use server side scripting languages
  • Can use databases to dynamically create web pages

Cons

  • Lacks your own domain name
  • Looks unprofessional
  • Hard to remember
  • No keywords in URL
  • URL has no tie to your USP (unique selling proposition)

Example 4

The final example isrepparttar 132317 best ofrepparttar 132318 lot. The domain name ends in .com. It also hasrepparttar 132319 keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part ofrepparttar 132320 magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

www.TikiMagic.com

Pros

  • Professional looking URL
  • Domain name uses keywords
  • Domain name uses USPs
  • Easy to remember
  • Full control over design
  • Can use server side scripting languages
  • Can use databases to dynamically create web pages and other great uses.

Cons

  • Requires more time to maintain
  • Requires a little money to register domain name
  • Requires a little more money to host

Conclusion

This concludes Part I of Web Design for Professional Magicians. If you have not already done so get your own domain name. Search Google for many cheap places to do so. Email me if you are having trouble with your domain name or registering it. The key points for selecting domain names:

  1. Try to get a .com domain name.
  2. Keep it reasonably short and memorable.
  3. Avoid misspellings and word substitution (4 instead of for).
  4. Limitrepparttar 132321 use of hyphens.
  5. Try to incorporate your USPs and keywords inrepparttar 132322 name.

Copyright © 2005 J.L. Siefers, All rights reserved.

J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks.

Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com

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