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For years, it has been taught that you should always try to find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services...
WRONG AGAIN! -- The truth is that you should NEVER optimize your sales page for
Search Engines. Instead, you should create tiny "entry pages" for each keyword related to your product or service, (highly optimized for
Search Engines) and have them link to your main sales site! (we can show you exactly how to do this quickly and easily and get *massive* targeted traffic from
Search Engines - without ever *touching* your sales site!)
Huge Mistake #4: Having a "Graphics-Based" Website -- Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service... But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message?
After all, your sales message (or "web copy") is THE #1 most important factor in a website that makes money. If your visitors are paying more attention to your "professional graphics" than your sales message... you've just lost another sale.
Here's why: You've got approximately seven seconds from
time your visitor arrives at your site, to
time they decide whether to buy your product, get more information or LEAVE. If you've got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That's a "customer-killer" in and of itself - however,
real reason lies within
fact that
bigger, brighter and more beautiful your graphics are,
more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean
difference between getting a sale, and losing a customer.
Huge Mistake #5: Designing a Website with ZERO Marketing Experience -- Most web designers have no idea how to make money on
internet, with anything other than their design services. It's not their fault - they simply have no or very little marketing and sales experience. After all, they're just website designers...
However, having your website designed by someone with ZERO internet marketing experience is like buying a street-car without an engine... it won't go anywhere, and it'll just waste your time and money!
For more information on how to have your website designed (or re-designed) by a well-known expert in
field of direct-response internet marketing, go here: http://www.ImmWebDesign.com

Jason Mangrum is CEO of ImmWebDesign, contributing author to such #1 bestsellers as "The E-Code", "Desperate for Money", "30 Days to Internet Marketing Success", author of "The Path of Manifestation" and creator of the "Instant Marketing Miracle - Automated Joint Venture Software."