Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED
response from prospects and customers by as much as three-hundred-and-seventy percent?Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings...
What may look GREAT to one visitor, may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using Flash technology, only to find out that some of your visitors will never see it! (not to mention loading times can cause your visitor to close your site, never to return again.)
Huge Mistake #2: The "Internet Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along lines of, "...well, I don't want to leave anyone out. If they come to my site, I want to make sure I have what they're looking for..." -- This way of thinking could not be further from truth.
Here's why: There's an ancient rule that goes back to very beginning of direct-marketing on internet, taught by richest, most legendary and well-respected internet marketers of all time...
"When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything."
Huge Mistake #3: Optimizing Your Sales Site for Search Engines -- You'll see this taught in nearly every "internet marketing" course, manual or eBook out there... "You must optimize every page of your website for search engines!" -- In fact, this false teaching is accepted as 'gospel truth' so often, that most web designers will offer to do this for you at no, or little extra cost...
What they DON'T understand is that certain words and phrases must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by mighty search engines -- and this could KILL your sales, literally overnight.
Here's why: When you or a hired web designer optimize your SALES page (i.e. any web page designed to sell your products and services) to get a higher listing in search engines, you're going to have to sacrifice pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all traffic in world, if your visitors arrive at your website and aren't compelled enough to read why they should order your product?
