Distinguish Your Business From The Competition

Written by Biana Babinsky


Continued from page 1
Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea whatrepparttar web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance inrepparttar 120270 interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering whererepparttar 120271 "buy" button was). If you offer a wide variety of products or services, list a few ofrepparttar 120272 most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none. Distinguishing your business fromrepparttar 120273 competition is essential when you are marketing to potential clients. It will meanrepparttar 120274 difference between closing a sale and losing that sale to a competitor.



Avocado Consulting, Inc offers a complete range of innovative consulting services that enable businesses to leverage the full power of the Internet. We help your business thrive by providing superior online marketing services, user-friendly web design, and innovative technical consulting. Copyright © Avocado Consulting, Inc. All Rights Reserved.


Why and How to Work with a Consultant

Written by Bryan Wilson


Continued from page 1

Sign a written contract withrepparttar consultant. This can often be as simple as signatures onrepparttar 120269 proposal submitted byrepparttar 120270 consultant, if all important matters were covered in that document.

Establish a project manager or producer to berepparttar 120271 main contact forrepparttar 120272 consultant and to be responsible for all major decisions. Make sure this person hasrepparttar 120273 knowledge and authority to make decisions and allocate necessary resources. The consultant should also assign one person from their staff who will have final responsibility for decisions and will handle most communication with you.

Maintain regular communication duringrepparttar 120274 project, between project managers/producers on your staff andrepparttar 120275 consultant's. Expect to be shown incremental progress and to be asked to give your approval at major project milestones. Make sure you formalize these important decisions in writing—these milestones and approval areas should usually be agreed upon atrepparttar 120276 beginning of work. Do, however, trust your consultant and avoid micro-managing every detail and piece of work.

Beforerepparttar 120277 project begins, agree upon cost and deadline implications of any change requests made by you, or changes torepparttar 120278 scope of work, should these be necessary. Change requests and "scope creep" are common causes for disagreement and strained relations between clients and customers—recognize that "minor changes" add up quickly and can sometimes makerepparttar 120279 project financially untenable forrepparttar 120280 consultant. Conversely, if both parties have communicated well, and been realistic in their objectives, you will often find that a good consultant will make an extra effort on something, just to make sure you are happy with their services.

If something does go wrong withrepparttar 120281 project and relations begin to be strained, agree to take a break fromrepparttar 120282 work for a couple of days or more. It will often be far easier, afterward, for both parties to understandrepparttar 120283 other party's point of view, to reach compromise, to correct a misunderstanding in a way that is satisfactory to all, and to get back to work.

Finally, make sure you will know how to use (and update, where relevant) new materials, documents, and plans created byrepparttar 120284 contractor. Include resources for training inrepparttar 120285 budget. In Conclusion

By following these guidelines, you should be well on your way to good results on your next project! While these may at first seem like a lot of unnecessary rules, or barriers to a speedy completion of your project, they will actually prepare for smooth and timely completion. It is much better to be clear about things fromrepparttar 120286 start than to have to repeat work later; or worse, have a major disagreement which will strain relations and prove beneficial to neither party. There are many good consultants available who can bring specialist expertise and good management skills to your projects. A little extra help and relevant information might be a great investment in your future success. Best of luck with your work!

(Seattle, USA; August 2004)

Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions Leave Home Productions (http://www.leave-home.com) provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals.


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