Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

Written by John Alexander


Continued from page 1

--People will buy something if it saves them time

--People will buy a product or service if it makes life easier --People will buy something if it improves their safety

Okay, now in each of these 5 examples, ask yourselfrepparttar following questions:

--If people will buy to save money - then ask yourself... if your product or service saves them any money? (This is a trigger)

--If people buy to make money then ask yourself... does your product or service offer your audience any opportunities to earn?

--If people buy to save time then ask yourself... ....how might this apply to what you offer?

--If people buyto make life easier then ask yourself... are you able to name some improved conveniences?

--If people buy to improve safety, then ask yourself... does your product improve security or make people feel safer?

You can see how having an understanding WHY people buy, can actually changerepparttar 120347 way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

But wait!...

Are theserepparttar 120348 only reasons why people buy? Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.

The more you explore your target audience's mindset,repparttar 120349 more fascinating this can become. Of course we have not even touched on a fraction ofrepparttar 120350 many "triggers" that are at work in people's minds when they are reading Web pages.

If you want some more buying triggers to consider, I'll give you a few more

--People will buy to for specific brands (usually it has to do with prestige)

--People will buy to educate themselves

--People will buy to improve their health

--People will buy to settle their fears

--People will buy to have some fun

--People will buy to satisfy their curiosity

--People will buy to streamline their processes

--People will buy to prove they are right about some issue

--People will buy to improve their image or appearance

--People will buy to improve their quality of life

--People will buy to uniquely set themselves apart fromrepparttar 120351 crowd

What other reasons can you think of that will compel your target audience to buy now?

Best regards, John Alexander

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.


Customer Lifetime Value - The Key To Maximizing Your Profits!

Written by Larry Lim


Continued from page 1

1). Knowingrepparttar Lifetime Value of your customers is crucial to you and your business as it serves as a benchmark without which you'll be groping inrepparttar 120346 dark.

When you knowrepparttar 120347 Lifetime Value of your customers, you can determine how much time, effort and money you can afford to invest to acquire that customer inrepparttar 120348 first instance.

In other words, you can invest more today to reap a much larger profits later downrepparttar 120349 road as long as your cashflow is healthy and can support it.

Every marketing campaign that you undertake costs you money as well as reaping you benefits such as increased sales, enhanced corporate image, etc. But how can you be sure thatrepparttar 120350 benefits would outweighrepparttar 120351 costs or investments? This's where knowing repparttar 120352 Customer Lifetime Value is so powerful - it helps you to determine this even before you launch your marketing campaign.

2). When you realize that customers are actually an ongoing stream of revenue as opposed to a one-shot sale, you can re-focus your marketing efforts.

Instead of contantly struggling to acquire more and more new customers, you can now begin to focus on keeping your existing customers longer and selling to them repeatedly, in other words, repeat sales.

You may spend more like making stronger and more attractive offers than your competition in acquiring new customers now who will be your money spinners tomorrow.

This makes sense because you now know that on average you'll more than make it back overrepparttar 120353 years thatrepparttar 120354 customers are with you and therefore you could afford to break even or even lose money now in acquiringrepparttar 120355 new customers.

Start shifting your focus to Customer Lifetime Value and maximise your profits today.

Start to have a proper understanding of Customer Lifetime Value because it's key torepparttar 120356 success of your business. It'll allow you to acquire more customers than your competition through better and more attractive offers; it'll dramatically increase your bottomline through more repeat sales and shoot your profits throughrepparttar 120357 roof.

Copyright Larry Lim, MarketingSphere.

Larry Lim is a marketing strategist and tactician who dishes out effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

Check out his website - http://www.marketingsphere.com - that is jam-packed with secret marketing information that will skyrocket your sales, and shoot your profits through the roof.


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