--People will buy something if it saves them time

--People will buy a product or service if it makes life easier --People will buy something if it improves their safety

Okay, now in each of these 5 examples, ask yourself following questions:

--If people will buy to save money - then ask yourself... if your product or service saves them any money? (This is a trigger)

--If people buy to make money then ask yourself... does your product or service offer your audience any opportunities to earn?

--If people buy to save time then ask yourself... ....how might this apply to what you offer?

--If people buyto make life easier then ask yourself... are you able to name some improved conveniences?

--If people buy to improve safety, then ask yourself... does your product improve security or make people feel safer?

You can see how having an understanding WHY people buy, can actually change way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

But wait!...

Are these only reasons why people buy? Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.

The more you explore your target audience's mindset, more fascinating this can become. Of course we have not even touched on a fraction of many "triggers" that are at work in people's minds when they are reading Web pages.

If you want some more buying triggers to consider, I'll give you a few more

--People will buy to for specific brands (usually it has to do with prestige)

--People will buy to educate themselves

--People will buy to improve their health

--People will buy to settle their fears

--People will buy to have some fun

--People will buy to satisfy their curiosity

--People will buy to streamline their processes

--People will buy to prove they are right about some issue

--People will buy to improve their image or appearance

--People will buy to improve their quality of life

--People will buy to uniquely set themselves apart from crowd

What other reasons can you think of that will compel your target audience to buy now?

Best regards, John Alexander

1). Knowing Lifetime Value of your customers is crucial to you and your business as it serves as a benchmark without which you'll be groping in dark.

When you know Lifetime Value of your customers, you can determine how much time, effort and money you can afford to invest to acquire that customer in first instance.

In other words, you can invest more today to reap a much larger profits later down road as long as your cashflow is healthy and can support it.

Every marketing campaign that you undertake costs you money as well as reaping you benefits such as increased sales, enhanced corporate image, etc. But how can you be sure that benefits would outweigh costs or investments? This's where knowing Customer Lifetime Value is so powerful - it helps you to determine this even before you launch your marketing campaign.

2). When you realize that customers are actually an ongoing stream of revenue as opposed to a one-shot sale, you can re-focus your marketing efforts.

Instead of contantly struggling to acquire more and more new customers, you can now begin to focus on keeping your existing customers longer and selling to them repeatedly, in other words, repeat sales.

You may spend more like making stronger and more attractive offers than your competition in acquiring new customers now who will be your money spinners tomorrow.

This makes sense because you now know that on average you'll more than make it back over years that customers are with you and therefore you could afford to break even or even lose money now in acquiring new customers.

Start shifting your focus to Customer Lifetime Value and maximise your profits today.

Start to have a proper understanding of Customer Lifetime Value because it's key to success of your business. It'll allow you to acquire more customers than your competition through better and more attractive offers; it'll dramatically increase your bottomline through more repeat sales and shoot your profits through roof.

Copyright Larry Lim, MarketingSphere.

Larry Lim is a marketing strategist and tactician who dishes out effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.