Writing for search engine robots is not enough:

Many search engine optimizers are empowered through training, with ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to importance of compelling your visitor to respond right now once they have landed on Web page as a result of finding you in top results. Just what is exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?

There are only so many reasons why your visitors buy:

When I first started my business, I use to love to ask questions like....Can you explain why I should buy from you? Invariably client can often point out a number of important reasons why you might buy from him instead of guy down street. What you want to do is try asking a series of questions to help profile client's target audience. After all, this is most important group to try and understand....the "target audience". At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But let's start by arming you with a few basic questions that should help you think about your writing style and communications.

Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to REAL REASON why we buy. If we understand real reason that that visitors respond, we can suddenly write much more effectively for human brain as well as search engine robots.

Let's start by listing a 5 simple reasons that will trigger buying decisions:

--People will buy to save money

In my many years of Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and impact it has on their bottomline. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.

This's one of fatal mistakes that many business owners make; it's a sad scenario, but it's also reality. Let me tell you something: it'll cost you 5 times more to attract a new customer than it is to bring one of your past customers back to you.

I don't know you personally, but if you're a smart business owner, you'll understand that every cent you invest in advertising is going towards acquiring new customers. You'll also realise that once you've acquired customers, you just can't afford to let them go.

-------------------------------------------- So what's Customer Lifetime Value? --------------------------------------------

Customer Lifetime Value is defined as total value, in monetary terms, of your average customers spanning entire period that these customers are likely to do business with you. It's potential contribution of your customers to your business over a period of time.

Here's how to calculate your Customer Lifetime Value:

1). Let's say you've 2,000 steady customers and these customers remain with you for an average of two years; for past two years, your net profit was $700,000.

The Customer Lifetime Value can be calculated as: $700,000/2,000 = $350.

What this means is that over an average customer lifespan of two years, each new customer you could acquire and keep is worth $350 to you in profits.

2). If you don't have actual figures, you'll have to estimate. As Customer Lifetime Value will have a significant impact on your bottomline, my advice is that you be prudent and conservative in your estimation.

------------------------------------------------- Why is it so important to you and your business? -------------------------------------------------