Direct Mail your money

Written by Meredith Gossland


Continued from page 1

Bad will generation must be factored intorepparttar cost of marketing this way. How many people vow never to do business withrepparttar 105631 company that sends endless junk mail streams?

The sophistication and alientation ofrepparttar 105632 American consumer will not support this system for much longer. (Did we learn NOTHING fromrepparttar 105633 Do Not Call list?)

Moving to e-mail is notrepparttar 105634 solution! It is much easier for a person to close an email account than it is to move.

Solutions? Can't think of any? Wait for my next article on April 13th.



Meredith Gossland is the owner of Lasting Impressions 2 a small business marketing service provider. lastingimpression2.com


CRM

Written by Meredith Gossland


Continued from page 1

Now pull out a clean sheet of paper and write down this "to do" list...

1. Set goals for customer service that involve "WOW" customer service principles. Design a quality customer service program. Set a start date and end date for evaluation purposes.

2. Read a book a week on client relationship marketing and "WOW" customer service and give yourself a test to make sure you have retainedrepparttar information. Then USE it! Make sure all your employees dorepparttar 105630 same to one degree or another.

3. Evaluate all your employees, are they happy, dorepparttar 105631 have a vested interest in your success, would they want to be your client? What is their body language onrepparttar 105632 job, enthusiastic, angry, indifferent, bored? Get rid of dead weight! If a customer is likely to meet your employees it MUST be a positive experience. Pay your front line employees what they are worth. Smiles and enthusiasm are worth at least $1.00 per hour.

3. Reduce advertising budget... increase marketing budget... understandrepparttar 105633 difference.

4. Cut out or reduce systems that tend to isolate you from your customers, voice mail mazes, advertising campaigns designed forrepparttar 105634 general public, autoresponders, self help kiosks or webpages, overseas customer service centers.

5. Increase communication through handwritten notes, visits with clients, feed back and brainstorming sessions that putrepparttar 105635 client andrepparttar 105636 business onrepparttar 105637 same side ofrepparttar 105638 table as partners, reduce outsourcing, reward good clients frequently, use greeting cards with commerative stamps instead of postcards with bulk postage ( Customers think, "If I'm not worth 37 cents you don't need my business."), put some thought into client gifts (diabetics don't appreciate candy) and finally ask, ask, ask, ask, ask, ask, ask, for referrals! Then ask for referrals again.

Don't look to CRM to solverepparttar 105639 problems of customer loyalty. Look at your relationships with your clients.

Meredith Gossland is owner of Lasting Impressions2, a Small business marketing service, specializing in multicultural marketing and high quality low cost customer service. she can be reached at info@lastingimpressions2.com. http://www.lastingimpressions2.com



Meredith Gossland is owner of Lasting Impressions2, a Small business marketing service, specializing in multicultural marketing and high quality low cost customer service. she can be reached at info@lastingimpressions2.com. http://www.lastingimpressions2.com




    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use