Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.

"CRM doesn't cover your mistakes or fix your problems and you have been lied to about its ability to "manage" your client relationships!" CRM is a system that is based on faulty logic. The premise that companies can manage clients is foolish!

Business 101 will tell you that clients manage businesses. They tell company what to sell, when to sell it, how to sell it, where to sell it, and will stop buying it on a whim depending upon a long list of uncontrollable situations (they are getting older, economic circumstances, politics, trends, health issues etc etc.)

What does CRM do? It lulls CEOs, sales and marketing department heads into believing that they can hold onto clients by using data alone. CRM bogs down sales & marketing teams and creates massive amounts of additional work, keeping them connected to their computers instead of visiting clients. CRM requires cleaning just like any other database and larger database more time it takes to clean. The sharing of information within a company can, in some instances, actually slow down process of customer service, since more people are now involved in decision making processes. The bottom line of customer service is pushed to side and direct mail marketing moves forward. Direct mail marketing has abysmal response rates and even if it was improved is a poor alternative to actually communicating with clients.

Now is time to go put on your clothes and fire tailors!