Forté Systems is one of current leading companies in Medical Practice Management and Billing Software. This means that their software that will essentially run an entire medical office. The software can be purchased in any one of four levels, depending on budget and number of doctors working for practice.

Once a medical practice becomes a customer of Forté Systems marketing strategy is changed to reflect rules above. They are no longer trying to convince doctor to become a customer, they are now educating them on how better they can be served by Forté Systems’ products. Now customer receives direct mail pieces concerning:

•Updates on software upgrades (example 1).

•Notices when they are running specials (example 2)and information about Other Forté Systems products such as

•software training tutorials on CD (example 3).

This enables them to continue to service their customers at highest level and also helps to strengthen customers loyalty to Forté Systems. Sometimes you lose customers because they either forgot who they dealt with last time they made a purchase or they received some kind of promo from one of your competitors and decided to check it out.

If customer is constantly updated about what is available from your company they will not have to spend their valuable time doing research and will be less likely to "shop around." This will help to control normal attrition of your database to other companies.

The pieces are all designed with Forté Systems logo prominently displayed on front and back - same general feel and most importantly same color scheme. Picking a company color or group of colors and sticking with it will help to increase recognition and readership of your promo. Simply put, your customers will get to point that they read what you send them. They need to know it is from your company before they read it because if it doesn’t look like what they are used to you sending it may go in trash without a second look.

Being great at what you do is not always enough to keep customers that you have earned. With all of competition out there today you need to be constantly reminding your customers that you are best at what you do. Direct mail postcards are best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and only people that are going to be happy when that happens are your competitors.

Tip: Don't ask for unnecessary information during ordering process. Instead, follow up after sale with a personalized "thank you" message - and include a brief request for information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy something first time see or hear about it. You can salvage many of these potential customers with an effective follow up system.

Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust - and eventually sale.

Tip: Make sure you have a way to get email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary special report or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV