5.The rest is up to your ability to sell. To get your existing customers to come back for more all you need to do is:

1.Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current. 2.Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond. 3.Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it. 4.Remember, size of your customer base and number of mailings to it determines how much income you make. Fact. So, do it correctly and you cannot fail.

Now, there are people out there who actually love promoting themselves, and God bless them. Most of us come from this small, shy place about blowing our own horn. That's why I almost always find myself giving people I speak to permission to go big. Here's how that part goes:

ME: So what's holding you back from doing this work? THEM: I don't have a website! I don't have anything! I feel like a rank beginner. ME: That's why there's a course like this. So you don't have to create this thing alone in a dark corner. THEM: But can I really do it? I mean, you think I'd be able to? ME: Sure! Why not? THEM: Wow ... really?

This is most starting revelation of all in this process. Many of people I speak with seem to need permission to become bigger and better known. It's as if we're naturally programmed to stay small and circumspect. And yet, getting better known can only help our ability serve others and give us more credibility in marketplace.

Of course, there are those who aren't quite ready yet to move into a bigger arena. They may not know yet whom they're supposed to work with or just what they're hereto accomplish. Yet, most of us are truly stuck just short of this hurdle, waiting for someone, anyone, to give us courage to get going.

If that's you, may I urge you to take first step and give yourself permission to go big. You have everything you need, right now, to move forward and serve others. And if you happen to be waiting for permission to move ahead, well ... here it is. Consider yourself booted ahead.

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