Direct Mail Marketing Done Correctly, Cannot Fail

Written by Joy Gendusa


So how do you do it?

Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients?

2. How do you get your existing customers to come back for more?

Direct mail/direct response marketing answers both these challenges admirably (it’s notrepparttar only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secret weapon…

One ofrepparttar 119672 simplest and most cost-effective forms of direct mail marketing isrepparttar 119673 POSTCARD. Because postcards work so well they can be considered one ofrepparttar 119674 key small business marketing strategies. "I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards. Not only did it save me money onrepparttar 119675 cost of printing, but it saved merepparttar 119676 hassle of having to preparerepparttar 119677 mailings. Feedback has been very positive from our clients andrepparttar 119678 leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives Direct mail marketing strategies…

To get new customers all you need to do is: 1.Get their identities (mailing lists do this). 2.Reach them (direct mail does this). 3.Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!). 4.Get them to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.)

Why We Hate to Promote Ourselves

Written by Suzanne Falter-Barns


Inrepparttar last week or so, I've begun enrolling people inrepparttar 119671 next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting. In a few brief encounters, I've learned a lot aboutrepparttar 119672 power of permission.

The course is demanding; it requires these coaching students to really make a commitment to building their platform. Over six months they work on creating a brand phrase and identity, creating a branded website, setting up media kits, head shots, developing ezines and blogs, speaker materials and media mailings. The course requires a lot, but it promises a lot, too.

So I find myself speaking to many of my registrants as they makerepparttar 119673 decision whether or not to joinrepparttar 119674 program. Some are onrepparttar 119675 fence for technical reasons that are hard to overcome, but many are simply onrepparttar 119676 fence. This is how these conversations go:

ME: "Hi, it's Suzanne calling aboutrepparttar 119677 Platform Push Coaching Program you were interested in." THEM: (Enthusiastically) Hi Suzanne! ME: So how are your platform building efforts coming? THEM: (Audible groan/sigh/exhalation of breath) Well... (another sigh) .... I don't know.

That audible groan comes up in nearly every phone call. Nearly every one! Rare isrepparttar 119678 person who simply says, "I'm not interested in promoting atrepparttar 119679 moment," or even "I haven't made time to focus on it." Instead, there's justrepparttar 119680 groan.

What that groan says to me is that getting known byrepparttar 119681 public scares them. Even thinking about it makes them feel small and inadequate. And yet they know that they must if they want to reachrepparttar 119682 people they're meant to. So they feel both guilty and annoyed with themselves atrepparttar 119683 same time. (Sound familiar?)

I can relate to this completely, which is why I developed this work inrepparttar 119684 first place. It's hard to do this stuff -- not for technical reasons, but simply because of what it portends. 'They',repparttar 119685 general public, may finally know us. They might love us. Or they could potentially kick sand in our faces. And that's scary.

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