Marketing: Determining Visitor Types

Determining Visitor Types

Written by Susan Friedmann

Continued from page 1
7. Keepsakers. Any kind of giveaway attracts these types. They may even want more than one for family, friends and colleagues. Keen questioning will ascertain if this visitor has potential. 8. The Disinterested. Some people in repparttar

crowd will simply not be interested in what your organization has to offer. They often let you know in no uncertain terms through their body language; for example, walking by purposely avoiding eye contact or chatting with a colleague. Waylaying these types will only upset them. 9. Hawks. These people attend shows for repparttar 120280

sole purpose of selling you their products or services. Publication advertising representatives are a prime example. They are unlikely to be prospects, but you never know. If floor traffic is slow, it may be worth asking a few questions, if only to find out who they could refer you to. 10. Job Seekers. Trade shows are an excellent place to network and look for organizations who may have present or future job openings. As with Hawks, you may want to spend time with them during slow, unproductive periods. 11. Nonentities. These types could be underlings in their organization sent to do some specific research. Never underestimate them. They may be extremely strong influencers. In addition, they probably know whom in their organization you need to contact. Time spent with them could be invaluable. 12. Snoops. Beware of repparttar 120281

competition! These types often give themselves away by knowing too much or asking precise questions. Make sure that you do more questioning than talking so that you lessen repparttar 120282

chances of giving away valuable information.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

What is with all these Gurus?

Written by Jim Hoffman

Continued from page 1

Now for quick comment on finding repparttar gurus that do measure up. After going through all this trial and error, I have found experts in areas I work in that have pretty much always given me great info and unique products and techniques that have been worth every penny. Take Jim Edwards for instance. I have used one of his products "Turn Words Into Traffic". It details how to write articles and how that can get you more traffic to your site.

I have followed what he advises and now if you search in Google for "articles by Jim Hoffman" you will see that my articles come up along with my website address. Now of course no one is out there searching for me in particular :) but repparttar 120279 links it gives me helps my search engine ranking and people that post my articles have my link on their site. Which also sends me traffic.

You can find out more at http://inetgoodies.com/words.html

Now that he has gained my trust in his expertise, I trust him when he offers me products or programs from others experts. I even attended a seminar he offered and came away with a bunch of fantastic tips I could formulate to my business and my offers.

They key is pretty much finding repparttar 120280 expert you can trust and stick with them and what they offer.

In repparttar 120281 meantime, if you do get that product or service that is less than optimal, look at repparttar 120282 positives and find those one or two nuggets of information that you can use. This way it won't feel like that much of a disappointment and you can profit in repparttar 120283 end from repparttar 120284 experience.

Remember, that operating your own small business is all about taking risks and learning from them so that some day you can be a big business.

Jim Hoffman is co-owner of Inet Goodies an Internet Resource Group that focuses on helping people succeed online through several free partner sites on SEO, Hosting, Merchant Resources and Traffic. Visit their flagship site at http://seogoodies.com

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