Determining Visitor Types

Written by Susan Friedmann


The trade show floor is full of different types of people with different agendas. Some people have specific goals for attendingrepparttar show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself withrepparttar 120280 various visitor types likely to frequentrepparttar 120281 tradeshow floor. 1. Definites. If you have done a thorough job of preshow marketing, definite prospects and customers will visit your booth. 2. Demonstration Junkies. Watch out for passers-by who are attracted to your booth by a demonstration or other activity. These could be valuable prospects or time wasters. Ask a few short, open-ended questions to find out. 3. Curiosity Cats. These types could be curious about anything – what exactly your company does, a graphic, who designed your booth, and so on. Do not spend too much time with someone who is just interested inrepparttar 120282 design and construction of your booth or intricate details about your graphics. 4. Paper Lovers. Some people love to collect literature or just take any piece of paper no matter what it is. Are they attendingrepparttar 120283 show to researchrepparttar 120284 market for a boss? If so, they may be an influencer worth pursuing. 5. Eyeballers. These types are usually extremely friendly; they smile and their whole body language says, “please talk to me.” Questioning will determine whether or not they are prospects worth pursuing. 6. Jeopardy Gigolos. Winning contests is their passion. They are always ready, willing and able to drop a business card into a fishbowl for any kind of drawing. Contests that require more than just a business card to enter will help deter these types from finding their way onto your follow-up lists.

What is with all these Gurus?

Written by Jim Hoffman


I am sure you have noticed that there seems to be a unlimited amount of experts and Gurus online all telling yourepparttar best ways to run your business, get sales, market your website and just about any other subject known.

While many of these individuals may not be giving you allrepparttar 120279 great information they promised before you bought their product or service. Many others can give you a wealth of information that would otherwise be hard to find or hard to explain without their help.

How do you makerepparttar 120280 correct choice?

The Negative

After being online for many years, I have to confess that findingrepparttar 120281 experts that are truly experts is difficult and has cost me many hours and a lot of cash.

Many ofrepparttar 120282 programs and ebooks I have purchased have been nothing more than rehashed information that I had seen over and over.

But with all negatives there are ....

The Positives

Now I am going to go and contradict myself and say that even thoughrepparttar 120283 ones that I bought that had a lot ofrepparttar 120284 same information. I did get something out of them.

Keep in mind thatrepparttar 120285 person writing this ebook may not be all that much of an expert, but they certainly have some knowledge inrepparttar 120286 field they are representing, orrepparttar 120287 offer they have wouldn't be so compelling to me to buy it.

So, even though I may see a lot ofrepparttar 120288 same information, I did get one or two techniques or ideas that I was able to use to my advantage and make my site better, my offers better or even saved myself some money inrepparttar 120289 long run.

The trick to gettingrepparttar 120290 most out of products you may get that don't measure up to what you expected is to read them carefully and then re-read them again.

There is sure to be something withinrepparttar 120291 product that you can use that you didnt know. Whichrepparttar 120292 bottom line is, if it shows you something that you didn't know it is worth what you paid. Especially if you are able to use that new information (however small) to your advantage.

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