Design Your Own Newspaper Ads

Written by BIG Mike McDaniel


Continued from page 1

Always Stressrepparttar Benefits A feature is what something is. A benefit is what it does. Advertiserepparttar 100572 benefits of your product or service, notrepparttar 100573 features. People don't buy something to get a feature, instead they always buy to getrepparttar 100574 benefit produced byrepparttar 100575 feature.

The jury is still out onrepparttar 100576 effectiveness of color vsrepparttar 100577 cost of color. Look atrepparttar 100578 big boys, most don’t use color in display ads (onlyrepparttar 100579 car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and countrepparttar 100580 mug shots ofrepparttar 100581 owner, pics ofrepparttar 100582 kids or staff. Not to mentionrepparttar 100583 photos ofrepparttar 100584 business building or award. Ego is easy to sell torepparttar 100585 advertisers, but it doesn't sellrepparttar 100586 customer. The paper uses ego allrepparttar 100587 time to sell you more ads. The billboard people are especially notorious for this practice. Focus onrepparttar 100588 benefits and forget your smiling head and shoulders shot.

Put it onrepparttar 100589 shelf After you put an ad together, put it onrepparttar 100590 shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more forrepparttar 100591 same money.

Sellrepparttar 100592 benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com



©2005 BIG Mike McDaniel, All Rights Reserved MailTo:Mike@BIGIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net




The Click Fraud Problem

Written by Christos Varsamis


Continued from page 1
This is a huge problem. There is no “pay per click” Company denying that click fraud exists. Web analytics companies estimates thatrepparttar 50% of all click activity is fraudulent. This means that your pay per click marketing activities are half effective as they could be because of click fraud. Overture spokeswoman Jennifer Stephens refutes that estimate, saying thatrepparttar 100571 numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks withrepparttar 100572 best antifraud system inrepparttar 100573 industry, which combines technology and human analysis. Most advertisers are aware ofrepparttar 100574 click-fraud issue but have not delved into it because ofrepparttar 100575 technical complexities involved. Others are concerned that they could jeopardize their relationships withrepparttar 100576 powerful search networks if they complain too loudly. One ofrepparttar 100577 best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services likerepparttar 100578 below: IP address capture. IP address geographic Location. User Agent (browser, bot etc.) See exactly what keywords are generating your clicks Date and Time stamp System detects sudden click spikes from one or more IP addresses Real-time email alerts at 80% and 100% of your account's transaction utilization IP address history - alert you to prior offenders Another similar service is “who is clicking who”: http://www.whosclickingwho.com Other ways isrepparttar 100579 click fraud capture software like Click Auditor: http://www.keywordmax.com/click_auditor.html

Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com & http://www.internetmarketingsuccesstips.com .


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