Advertising: Design Your Own Newspaper Ads

Design Your Own Newspaper Ads

Written by BIG Mike McDaniel

Continued from page 1

Always Stress repparttar Benefits A feature is what something is. A benefit is what it does. Advertise repparttar 100572 benefits of your product or service, not repparttar 100573 features. People don't buy something to get a feature, instead they always buy to get repparttar 100574 benefit produced by repparttar 100575 feature.

The jury is still out on repparttar 100576 effectiveness of color vs repparttar 100577 cost of color. Look at repparttar 100578 big boys, most don’t use color in display ads (only repparttar 100579 car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and count repparttar 100580 mug shots of repparttar 100581 owner, pics of repparttar 100582 kids or staff. Not to mention repparttar 100583 photos of repparttar 100584 business building or award. Ego is easy to sell to repparttar 100585 advertisers, but it doesn't sell repparttar 100586 customer. The paper uses ego all repparttar 100587 time to sell you more ads. The billboard people are especially notorious for this practice. Focus on repparttar 100588 benefits and forget your smiling head and shoulders shot.

Put it on repparttar 100589 shelf After you put an ad together, put it on repparttar 100590 shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for repparttar 100591 same money.

Sell repparttar 100592 benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com

©2005 BIG Mike McDaniel, All Rights Reserved MailTo:Mike@BIGIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

The Click Fraud Problem

Written by Christos Varsamis

Continued from page 1
This is a huge problem. There is no “pay per click” Company denying that click fraud exists. Web analytics companies estimates that repparttar

50% of all click activity is fraudulent. This means that your pay per click marketing activities are half effective as they could be because of click fraud. Overture spokeswoman Jennifer Stephens refutes that estimate, saying that repparttar 100571

numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with repparttar 100572

best antifraud system in repparttar 100573

industry, which combines technology and human analysis. Most advertisers are aware of repparttar 100574

click-fraud issue but have not delved into it because of repparttar 100575

technical complexities involved. Others are concerned that they could jeopardize their relationships with repparttar 100576

powerful search networks if they complain too loudly. One of repparttar 100577

best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like repparttar 100578

below: IP address capture. IP address geographic Location. User Agent (browser, bot etc.) See exactly what keywords are generating your clicks Date and Time stamp System detects sudden click spikes from one or more IP addresses Real-time email alerts at 80% and 100% of your account's transaction utilization IP address history - alert you to prior offenders Another similar service is “who is clicking who”: http://www.whosclickingwho.com Other ways is repparttar 100579

click fraud capture software like Click Auditor: http://www.keywordmax.com/click_auditor.html

Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com & http://www.internetmarketingsuccesstips.com .

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