Design Your Own Newspaper AdsWritten by BIG Mike McDaniel
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to design department, and slow are retunring proofs. The result is an ad with errors, not approved by cusotmer.If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in phone book and ask for an account rep. Explain you may be in market for an agency and let them ask questions. A quick determination will not be long in coming. There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a furniture store I visited had a complete drafting table, magnifying light and glue pot in corner) is about same as fixing your own leaks and asking plumber to come by and inspect it. Your ad will have less than eight tenths of a second to get a reader’s attention. You must stop reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about ads you pass when you read paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second). Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout internet of "selling" words. Type "Words that Sell" in any search engine.
| | The Click Fraud ProblemWritten by Christos Varsamis
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud? Click fraud is deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying related products or services. Overture defines click fraud as clicks arising for reasons other than good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information. Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions. In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns. Who is doing that? Three main groups click on pay per click ads, without real interest in offered goods: People who joined Google AdSense or other per click affiliate programs click on ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads. Some unethical companies click on pay per click ads of competitors to drive up their advertising costs. Companies (often in India, Russia and China) hire people who are paid to click on ads. Google and other search networks provide refunds to advertisers when click fraud has been discovered. Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
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