A good logo works in simplest form. With advent of Web, it is common to see logos which contain gradients, 3D effects, animation, and other visual effects. But if logo can not also be reduced to a simple one color flat version for use on faxes, your checks and photocopied documents, it is functionally useless. As tempting as it might be to create a whiz-bang logo, a designer must always consider all ways your companies identity will be disseminated. Once this is successfully accomplished, you can always jazz up your logo later for web!

As mentioned before, size is a critical issue when having a logo designed. A good rule of thumb is that if logo works well in a business card size, it will scale up nicely to other sizes. Always make sure your logo looks pleasing on paper and in a wide range of sizes before committing to it.

Web and print are two entirely different mediums. If you are having a logo designed for first time, it is essential that you be aware that your logo must be designed for print FIRST and web second. Without getting into intricacies of print and web resolutions, suffice it to say they are very different. What might look great on your computer screen will likely print out at size of a postage stamp and be entirely muddled. If logo is designed to look great online, depending on graphics format, it might not scale easily up to a printable version, so it is best to create it in a way that can be downscaled.

When choosing a color for your logo, you might want to consider using those in universal 216 color palette supported by all web browsers. This will ensure that colors of your corporate identity can be used online without a hitch.

On flip side, web will allow you to take your simple 1-2 color logo and do great things with it - and it won't cost you thousands of extra dollars to add colors to it, make it 3D or animate it, like it would in print medium. Once your logo is created for lowest common denominator, same form can be enhanced in a myriad of ways to look more exciting for your web site. Just be sure you don't get carried away with possibilities until you have a logo which will present a strong image for your company on a simple business card!

3. Start your article with a strong benefit statement and then give your readers steps to realize that benefit. You know what your readers want, tell them what you've learned, through personal experience, to help them get there.

4. Make your title a "Hypnotic" headline. Using a play on words, goal I had in mind writing title was to reverse conception that you can sink allot of money into PPC into making PPC pay YOU instead.

5. Make sure you get word out about your article. Generate your own highly targeted ezine publishers list from a service like this one...

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You should also submit to some of better known article directories. They do work, my latest article was picked up by an ezine with over 500,000 subcribers off of these directories.

Some of best directories I've found are...

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6. Have a signature box that sings! I've seen so many people spend hours writing an article, and then 2-minutes writing their signature following article. It should be other way around. Your signature is what will get people back to your website, main reason for you writing article in first place.

Finally, make sure you track progress of your articles. Key your resource box links using your own affiliate tracking program or ad tracking program to make sure you know what's working and what's not.

Get ready, Get Set, Now Go! Start making money from writing articles today.