So what makes a "good" logo? Most people would answer "I just know it when I see it!" and this isn't so far from truth. A good logo catches eye - it makes observer curious or engaged, if only for a short moment… a moment in which an image and existence of your company is embedded in mind rather than filtered out with a million other daily stimuli. But even if a good logo 'just is', there are elements for making it happen … and we will look at some of those. I will also discuss some of issues designing logos which work in two distinct worlds - print and online.

There are three basic types of logos, which can be used alone or combined within one design:

illustrative logos (a logo which clearly illustrates what your company does), graphic logos (a logo that includes a graphic, often an abstraction, of what your company does), and font-based logos (a text treatment which represents your company) Creating a logo is always a process - though different designers have their own methods. Many designers will begin by sketching thumbnails or playing with shapes on computer screen, until something "clicks" and they follow that path to see where it leads. One way to start is to select a shape which represents concept of company, and begin playing with it. The idea is to come up with something interesting or clever, whether a viewpoint which is different, or an unusual combination of shapes. Perhaps it will be something which will require some guesswork on part of viewer, but then be crystal clear when they look at it another way.

Many designers prefer to developing logos beginning with, or consisting entirely of text. By experimenting with fonts, size, shapes they seek to find an interesting way to represent company using form of letters. Again, simplicity is extremely important - this is not time to use fancy decorative fonts. Whether alone or combined with graphic elements, text in a logo must be easily readable at small sizes

Does it really work?

What do you write about?

How do you submit your aticles? More important, how do you get them published?

Using articles as a marketing approach does work. You can convert more sales, generate significant traffic, increase your search engine ranking and "brand" yourself an expert just by writing one or two articles every month.

I recently wrote an article called "How To Make Pay Per Click Advertising Payoff" for a past newsletter edition, you can see it right here:

http://www.infoproductcreator.com/articles/ppcpayoff.html

So far, this article has been included in over 25 publications, exposed to over 1 Million subscribers, and has been responsible for significant sales - all for 30-minutes of work.

I'm not a professional writer, not an "expert" on search engines, and I did absolutely NO research for this article.

So how did I write it and why was it so successful?

Here are some of reasons...

1. The article topic is in high-demand. Not only is internet marketing a hot topic, but Pay-Per-Click search engines are still a mystery to most people. More importantly, online marketers stand to lose significant money if they don't have "insider" tips on maximizing their return on investment. Try and write to a) save people money, b) make people money, c) motivate people, or d) entertain people. These are all strong motivators and ezine publishers know it.