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Of course, itís much easier to have someone else do mailing for you, and thatís where weíre going next, since few of us have expertise or time to do it ourselves.
Full service providers take care of all, or almost all work for you. You fill in a few forms, make a few choices, and then they take over and do rest. Those duties include adding and removing names, sending mail, and handling mail that canít be delivered (expect as many as 5% of messages to Ďbounceí back after each mailing, once your list begins to grow).
So, if youíve decided to use a full service provider, you next have to decide whether to use a free service or pay-for-service provider. Again, free generally works well when your list is small, and grows more problematic as number of subscribers increases.
Free services offer many of same services as commercial services, but donít charge a fee. The catch? They place an ad in your e-mail newsletter. If you sell advertising free service takes away a revenue spot. Or they restrict number of subscribers or number of mailouts. Services Iíve used include Topica, MailerMailer, and at moment, I use ResponseBot. Again, you can find other services by using a search engine or directory.
One of great advantages of using free services is opportunity to try out different services before making a commitment. Test drive each one for a few issues to find out whether or not you like it, then make your choice.
Summing up, finding your way through delivery choices can be a big job. But, be grateful for choices, and use free versions to find out which works best for you.
Robert F. Abbott, author of A Managerís Guide to Newsletters: Communicating for Results, writes and publishes Abbottís Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http://www.communication-newsletter.com/ic.html
Robert F. Abbott, the author of A Managerís Guide to Newsletters: Communicating for Results, writes and publishes Abbottís Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http://www.communication-newsletter.com/ic.html