Delivering Your Email Newsletter

Written by Robert F. Abbott

After creating your email newsletter, you facerepparttar challenge of delivery. With a printed newsletter, there’s usually only one method of widespread distribution:repparttar 139147 post office.

Fortunately, though, publishers of email newsletters have several choices. Let’s now work our way through this small jungle, and try to remember that although these choices force us to do extra research, they also give us many more options than we have with printed newsletters.

The first choice is between manual and automated mail management. The manual approach is how many, if not most, email newsletters get started. And, it’s a good system as long asrepparttar 139148 mailing list remains small, say something less than 100 or 200 names (depending on how efficient you are at managing your email program). You can do this with an email program like Outlook Express or Eudora.

But, if your list is growing, you’ll soon grow impatient withrepparttar 139149 amount of time it takes to manually add and remove subscribers, as well as to sendrepparttar 139150 newsletter. For example, you might need to divide your list into parts, and send out a series of mailings rather than just one, to keeprepparttar 139151 size down.

That’s when it’s time to check outrepparttar 139152 automated approach, using mailing list managers. These programs and services come in several forms. Byrepparttar 139153 way -- and you’ll need to know this when you go looking for an automated service --repparttar 139154 difference between an announcement list and a discussion list.

An announcement list is essentially one way, which takes in most regular newsletters, or ezines. You arerepparttar 139155 only person allowed to send a message torepparttar 139156 people who have subscribed. You’re also probablyrepparttar 139157 only person who knowsrepparttar 139158 email addresses ofrepparttar 139159 subscribers.

However, if you want to make it interactive, with recipients allowed to post contributions, as well as receive them, then you need a discussion list. For most of us, though, an announcement list isrepparttar 139160 best starting point for a newsletter.

Now, if you have chosen to automate, you need to decide whether you want to do it yourself, or have someone else do it for you. If you plan to do it yourself, then you need a dedicated mailing list program. A couple of well-known providers are Dada Mail and MailLoop. To find other mailing programs, enterrepparttar 139161 phrase “mailing software” (with or withoutrepparttar 139162 quotation marks) in a search engine.

Managing Internet Addresses in Your Email Newsletter

Written by Robert F. Abbott

Web and email addresses pose a special challenge for writers and publishers of email newsletters and ezines.

I don’t know about you, but I find it frustrating when I have to copy and paste an address into a browser, or into a separate email window. Especially when I know how easy it is forrepparttar writer or publisher to put in ‘live’ links that allow readers to reach a destination or to create a new email message.

I also object to links that get contaminated by punctuation marks. I’m referring to web and email addresses immediately preceded or followed by a punctuation mark. They mean I have to copy and pasterepparttar 139006 link, then eliminaterepparttar 139007 offending punctuation mark before I can go on.

Let’s deal with that latter issue first: If you plan to include Web addresses and email addresses, use chevron marks, which you may also refer to asrepparttar 139008 less than “<“ and greater than “>” symbols. By putting them aroundrepparttar 139009 addresses, you keep them distinct and easy to copy. It also reducesrepparttar 139010 likelihood you will add a punctuation mark right afterrepparttar 139011 address, and make it non-clickable.

Turning torepparttar 139012 other issue, it’s also easy to make your addresses immediately clickable. Do this by fully writing out URLs of Web pages and by putting “mailto:” before email addresses. For example, rather than writing , I would write . (note how I left a space betweenrepparttar 139013 address andrepparttar 139014 period that endedrepparttar 139015 sentence). This makesrepparttar 139016 URL immediately clickable; all your readers have to do is put their cursors overrepparttar 139017 address and click.

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